A/B testing or Split testing is a form of evaluating variations of an existing webpage to statistically identify which of the versions performs better.For this, one group of visitors is directed to the original version and rest of the visitors to the experimental version. This testing is conducted for a pre-decided period of time, and the data gathered from the corresponding statistical analysisis used to decide which of the two variants delivers more conversions.This is then decided to be the final version of the page.When there are multiple elements and variations being experimented for the same page, it’s known as multivariate testing.
Though A/B or Multivariate Testing is not as popular as Web Analytics or SEO or other internet marketing gimmicks, it’s only because people are not aware it or don’t know how it could benefit them.
With more than 16 years in the digital landscape of the the UAE, Middle East and India GMI is the leading digital media agency and has been the force behind the the digital presence of many of the prominent brands in these regions.
Our Quality Control and Testing team is well equipped to conduct A/B & Multivariate Testing for your website pages and applications.
GMI employs the following A/B testing framework for our testing procedure:
With over a decade of experience in analytics, GMI provides customized A/B and multivariate testing to make decisions on strategy, design and content that are backed by proven data.
When used consistently and continually, it can improve a given experience and improve conversion rates.
Lists out content that is useful and potential areas with scope for improvement.
Can demonstrate the difference new features can make to user experience.