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The Importance of Measurement Strategy, Planning and Execution for your Digital Efforts

measurement stratergy

Dubai has witnessed amazing changes in a short span of time; the city has changed from a desert into a teeming metropolis.

From the beginning, Dubai has been a trading hub. Today, you will notice that retailers who ran shops have evolved into fashionable boutiques and some have even become the largest & best malls in the city. Retailers have also been slowly making inroads into e-commerce, in the recent past.

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Facebook Pixel – Its Beauty & Benefits

XKEYSCORE, Tempora, PRISM, FTM, Tacfin, MUSCULAR, NSA, GCHQ, five eyes and governments don’t need to look very hard to get more information about you than has been publicly available all the while.

It is baffling to see people react to the news of personal data being collected by the above services. This information has been provided online by none-other-than-you-yourself.

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Top 4 Content Management System Platforms (CMS) in the UAE

content management platforms

The United Arab Emirates is one of the fastest developing economies in the world today. The country has witnessed an extraordinary growth in terms of the number of businesses and individuals building an online presence for their brand. Businesses from across industry verticals have come to understand that the internet could be the best place for them to reach out to customers, interact with them and positively affect their marketing decisions.

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The Five Best Google UAE Doodles

UAE Google Doodle

The first ever Google Doodle was a zany message for users (in the case of a server crash) that Larry Page and Sergey Brin were away on vacation. Two years later, the second doodle celebrating Bastille Day was created by current webmaster Dennis Hwang at the duo’s request. It caught on so well that what began as an impulsive idea is now a tradition for celebrating holidays, anniversaries, and famous people.

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DUBAI FACEBOOK USERS 2017 Stats (INFOGRAPHICS)

facebook-users-latest-infographics

 

As the most technically sophisticated cities in one of the fastest developing nations in the world, Dubai’s embrace of internet technologies and social media has been extraordinary. Out of the UAE’s population of about 9.4 million, around 8.7 million are active Facebook users, out of which nearly half are based in Dubai. Below we take a detailed and comprehensive visual look at a few Facebook related stats for the emirate.

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Google’s 12 Most Popular Product Acquisitions

google-product-acquisitions

No other company likes digging deep into its pockets and spending dollars on acquiring new companies as Google does. Google has acquired all kinds of companies, from robots, gaming, mapping companies to security agencies, artificial intelligence, facial recognition to self-driven cars; the list is quite endless.

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A Comprehensive Guide for Tracking Offline Sales in Google Analytics

Google Analytics Tracking Offline-Sales

Most of your important offline customer interactions happen at the store, over the phone, through e-mail communications or possibly even at an event kiosk. With the marketing teams becoming more and more digitally savvy and depending on a single platform for their data needs, it becomes even more imperative to link all your data to a single platform. If Google Analytics is your primary web analytics solution on the website then you are in luck, as Google Analytics provides some amazing options to link all your offline data to its online companions.

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Why Brands in MENA Should Advertise on YouTube Right Now

Youtube Advertising

Businesses with an audience in the MENA region should take note – the key advertising channel of 2017 is not going to be FB or Google, but online videos. People are switching to them for entertainment or stress relief; to gain knowledge and updates, or just as a way to kill time, and YouTube is the No. 1 source.

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Top Content Management Systems in the UAE

Top Content Management Systems in the UAE

Thanks to far-sighted policies and cutting edge technology, the UAE is one of the fastest growing digital economies in the Middle East. More and more businesses in the region from startups to corporations are realising the importance of a good website for attracting customers, reaching new markets and growing brand awareness, and they are willing to invest in the resources needed to achieve it.

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