As the most technically sophisticated cities in one of the fastest developing nations in the world, Dubai’s embrace of internet technologies and social media has been extraordinary. Out of the UAE’s population of about 9.4 million, around 8.7 million are active Facebook users, out of which nearly half are based in Dubai. Below we take a detailed and comprehensive visual look at a few Facebook related stats for the emirate.
In the following sections we expand upon the information above and approach it from different perspectives to measure the growth and acceptance of Facebook in Dubai, and try to understand how the platform has come to affect communication and engagement among citizens in the emirate and the country as a whole.
Men vs. Women
People of both genders have accepted and adopted Facebook with open arms. While men do form the biggest chunk of Facebook users in Dubai with 2.9 million active users, women are not far behind. At 1.1 million, Dubai contributes more than half of the total number of female Facebook users in the UAE. These numbers are highly encouraging, especially considering that social media platforms like Facebook have largely been a medium for women to reach out, connect with likeminded individuals and expand their horizons.
Age is Just a Number
In addition to women, Facebook has also found surprising acceptance among both middle aged and senior citizens. While the individual number of senior citizens using Facebook is only a fraction of those between 20 to 50 years of age, the fact that there is a meaningful number of people, and especially women, of advanced years using the platform is something to be optimistic about. Facebook has also witnessed early adoption in Dubai, with teenagers taking to the platform in significant numbers.
City by City
Expanding our sights beyond Dubai, we take a look at how Facebook has found adoption among other emirates in the federation. Beyond Dubai’s obvious lead, Abu Dhabi is a distant second and Sharjah third, with 1.8 million and 1.1 million users respectively. Aiman, Umm Al Quwain and Ras Al-Khaimah with less than 1% contribute the least number of users.
Even though, the focus of our blog has been on Facebook, it must be noted that these numbers also paint a promising picture about the overall acceptance of digital technologies and communication platforms in Dubai and the rest of the UAE. This is encouraging not only for the country and the emirate, but also for the future of global communication and trade, especially considering that the UAE is both a cultural mix-up and a connecting point between Europe and Asia.
If you are a business operating in Dubai and would like to build a more robust and active social media presence to connect and engage with your specific set of customers, build conversations with them and eventually grow your user base and sales figures, feel free to get in touch with us.