Get In Touch

Blog


Category archive: Miscellaneous

What’s More Important – Your Website Or Facebook Page?

Social Networks have very wisely made it very easy to setup a digital presence without the need to get all technical with domain names, hosting accounts, programmers, and other potentially complex things(and it gets easier every year). Facebook is a great example. It takes little more than five minutes to setup a profile, upload a few nice photos, and voila – you have a digital presence, albeit a very basic one.

Continue reading

SME Customer Service Like A Multinational Blue-Chip

It’s quite surprising to see how many companies across the Middle East still do not have proper customer service channels set up. Customer service, in the traditional sense, may be seen as needing a significant investment and is often considered out of reach by many smaller businesses. This, however, is no longer the case. When it comes to offering your customers a proper customer service channel, all you really need is one or members of your staff who are willing to invest a little bit of time every day, responding to inquiries.

Continue reading

Knowing When To Call It Quits

One of our colleagues recently closed down his LinkedIn account after being on the social network for close to six years. Considering that most of our clients, partners and staff are on the network, we found it a bit odd that he would decide to close his account. After all, if everyone is virtually out there, it really must be valuable. Don’t you think?

Continue reading

Build an Audience that Builds your Business

business building audiencePreviously we talked about the need for smart content marketing and building a loyal and trusting audience. We discussed why it is important to be the go-to guy in your sphere of business. Now let’s try and figure out how we are going to accomplish all these goals-how to create valuable content and build an audience that promotes your business in the long run.

Continue reading

The HeartBleed Bug

HeartBleed Bug LogoBy now, you should have at least heard about the Heartbleed Bug. It’s got IT teams across the planet in a panic, and has gained a lot of awareness due to the fact that it’s a vulnerability within a technology we rely on for security and privacy. This article will hopefully answer a few of your basic questions, and shed some light as to what’s going on…

Continue reading