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Category archive: Online Advertising

Why Brands in MENA Should Advertise on YouTube Right Now

Youtube Advertising

Businesses with an audience in the MENA region should take note – the key advertising channel of 2017 is not going to be FB or Google, but online videos. People are switching to them for entertainment or stress relief; to gain knowledge and updates, or just as a way to kill time, and YouTube is the No. 1 source.

Launched in 2005, YouTube is now the most popular video sharing site, with users watching 6 billion hours of video every month.  Let’s look at some game-changing stats about YouTube:

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Search Ads Rolled Out for the Apple App Store

Search Ads Rolled Out For The Apple App Store

Following the beta test that began in June, Apple’s App Store will display search ads from Wednesday, October 5. The ads will appear at the top of the results page when an iOS user enters a search term. The motive seems to be to boost search discovery – according to Apple, 65% of all app downloads come from the search results. Interestingly enough, Google has had search ads in the Play store for over a year.

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Flash Ads on the verge of a rubout

Adobe Flash PlayerAdobe Flash Player has been slowly, yet surely moving onto the dark side of the moon. Google has nodded its agreement to scratch out Flash Professional from June 2016. Though this death sentence was pre-announced, it came rather a bit too early. With this, Flash-built ads will not be uploaded to the two biggest ad products, AdWords and DoubleClick Digital Marketing.

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UAE steps into the Instagram Ad fad

uae-steps-fad-ads-instagram

Two years ago, Instagram, one of the fastest growing mobile networking services, joined the bandwagon of promoting advertisements. A trend of paid advertisements ascended into every Home Feed in the form of eye-catching, interesting, and informative posts, with a minute difference in appearance – a blue “Sponsored” tag alongside.

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Contextual Advertising

contextual-advertisingBeing known as the ‘Shopaholic’s Paradise’, Dubai is indeed the hotspot for some of the best buys. Let alone the shops that are seen in and around the city overflowing with buyers, the surge of shopping by Dubaians have also cast a record on the online shopping arena. Well, this article is not going to be about Dubaians or about how awesome shopping in Dubai is.

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Mobile Websites vs. Responsive Websites

A lot of people are very quick to scrap the idea of having a mobile website. Responsive websites seem to be preferred nowadays, and with the multitude of screen sizes websites need to cater for it’s quite justified. There is, however, a general lack of understanding in the region as to what the difference between the two are; hence, the decision of many to totally negate the idea of having one over the other

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