Businesses with an audience in the MENA region should take note – the key advertising channel of 2017 is not going to be FB or Google, but online videos. People are switching to them for entertainment or stress relief; to gain knowledge and updates, or just as a way to kill time, and YouTube is the No. 1 source.
Launched in 2005, YouTube is now the most popular video sharing site, with users watching 6 billion hours of video every month. Let’s look at some game-changing stats about YouTube: