SITE KIT BY GOOGLE, A COMPLETE WORDPRESS WEBSITE SOLUTION

Posted by GMI Blogger Posted in Uncategorized

Dec 21 2021 at 12:54pm

Google’s Site Kit is a WordPress-exclusive plugin. It gives you access to a plethora of Google products for optimizing and monetizing your website from a single window. If earlier you need to jump back and forth between different dashboards and your website for stats and figures, the latest offering from Google clearly eliminates it. As […]

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Site-Wide SSL: Is It Really Needed?

Posted by GMI Blogger Posted in Uncategorized

Dec 21 2021 at 9:37am

Is it really necessary to secure your entire website with Secure Socket Layer (SSL) ? Before we begin answering that question, let’s remind ourselves why SSL is used in the first place. SSL is used to secure connections between a user’s computer, and the server of the website they’re browsing. This is a very simplistic explanation, […]

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Google Analytics 4 Vs Universal Analytics

Posted by GMI Blogger Posted in Analytics

Dec 21 2021 at 4:54am

October has been a great month for those in the Analytics domain with Google finally unleashing the truly cross-platform & machine learning based Google Analytics 4 (previously App+Web). Even though this has been in beta for over a year, analysts and marketers alike have still been wrapping their heads on the new GA4 property. All analytics groups have been […]

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ABU DHABI TOURISM OVERVIEW & STATISTICS

Posted by GMI Blogger Posted in Uncategorized

Dec 20 2021 at 9:19am

The capital city of UAE shows all its pride when it comes to tourism. Abu Dhabi is a grand blend of magnificent culture and modern architecture – it has everything from historical monuments to the best theme parks in the world. With a rich history dating back to 3000 B.C., Abu Dhabi has preserved the unique Arabian culture unlike any other […]

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AUTOMATIC SEARCH TRACKING WITH GA 4

Posted by GMI Blogger Posted in Analytics

Dec 17 2021 at 12:45pm

Most probably, you might have a search box on your website. But do you know what your visitors are literally searching for? It takes just a couple of minutes to set up search query tracking in your Google Analytics account. This can actually provide you with great insights into your website content. Visitors who use the search […]

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ENHANCED MEASUREMENT IN GOOGLE ANALYTICS 4 (GA4)

Posted by GMI Blogger Posted in Analytics

Dec 16 2021 at 11:57am

When Universal Analytics is installed on a website (without any additional configurations), the only user interaction tracked automatically is pageviews. If you want to track any other interactions on your website, you’d have to implement additional event tracking with the help of a developer or with Google Tag Manager. Improving the ease of use, Google Analytics 4 (GA4) offers more […]

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