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Build an Audience that Builds your Business

business building audiencePreviously we talked about the need for smart content marketing and building a loyal and trusting audience. We discussed why it is important to be the go-to guy in your sphere of business. Now let’s try and figure out how we are going to accomplish all these goals-how to create valuable content and build an audience that promotes your business in the long run.

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6 Most Common Mistakes To Avoid in Adwords


1. Targeting your ads for people outside your targeted location

Google Adwords mistakesIt’s a common mistake that many people choose the Google recommended option. But we have to make sure whether we need to target those who are located in your targeted location or those who are not located in your location but searching for services in your targeted location. If you are doing a local business, its waste of money targeting your ad to people located outside your targeted location.

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Google Search Algorithm Updates

Google search algorithm updates

Google updates its search algorithm, 500 times in a year. But the most widely known updates were the Google Panda in 2011 and Google Penguin in 2012. Google continued its animal themed updates with the Hummingbird. Whereas Google Panda and Penguin were updates to the existing algorithm, Google Hummingbird completely replaces the old algorithm.

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Dubai Video ranks in Top 6 Viral Videos of 2014

2014 is only half over, but we have plenty of contenders for the best viral videos of the year. From Oscar fever to Base Jumping from Burj Khalifa, we have gone through the best (and some of the worst) videos of the year to bring you a list of must-see viral videos of the year. We have not ranked them in the order of views since we cannot help but listing the Dubai video on the top of the list. Enjoy!

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Google search… A sneak peek into what’s happening

When we were children, our parents were the supreme authority on any topic under the sun. From “Why is the sky blue?” to “Where do babies come from?” our parents learn to come up with quick and innovative answers to our questions. When we reached school, our teachers took over that sometimes uncomfortable job.

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The HeartBleed Bug

HeartBleed Bug LogoBy now, you should have at least heard about the Heartbleed Bug. It’s got IT teams across the planet in a panic, and has gained a lot of awareness due to the fact that it’s a vulnerability within a technology we rely on for security and privacy. This article will hopefully answer a few of your basic questions, and shed some light as to what’s going on…

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Selfie campaign raised AED 50 million donation?

Have you taken a Selfie lately? Chances are you have. If you are in UAE, Saudi Arabia or any other GCC country, the probability is still higher, as these countries boast of people having 2 or more smart phones!! The term selfie sky rocketed into usage and fame in 2013. Although the word seems to have originated in 2005, it was in 2013 that the Selfie – the buzzword of current Social Media Campaigns. Oxford English Dictionary announced that “selfie” was the word of the 2013.  get to know more from our Blog.

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Google’s Rich Snippets, Meta Data and Schema unveiled

Looking good is an ongoing pursuit, for majority. Only exceptions could perhaps be new born babies who are in great shock soon after they arrive. Good looks attract & demand attention. Rulers of nations as well as ordinary people spend considerable time and money to look good. Good looks increases respect in addition to popularity and likability.

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