Social Media monitoring, or listening as it often called, is carried out to get an understanding of the conversations taking place in the social ecosystem. Regardless of you listening or not, conversations about your brand, competitors, industry are and will continue to take place. So it makes perfect sense to listen to what people have to say about you and your competitors.
Whether you’re a one-man-show, or a fairly large multinational organization, your basic communication requirements remain the same. We all need email, file storage, calendars, and other tools to help us operate our businesses efficiently. Google Apps offers a highly effective, cost-efficient bouquet of services that businesses of virtually any size can benefit from tremendously.
Most brands are ready to step up on the bandwagon to join their competitors or simply to have a presence on social platforms. Content is posted, competitions with large media spend bring in more fans and the brand is content with their Social presence. What a lot of brands are not doing is actually LISTENING to their audience.
WordPress is built primarily for blogs, but the platform is modified quite often to operate as a full-on content management system. It is robust, stable, secure, amazingly supported by a large community of developers, full of features, and boasts some absolutely gorgeous themes. What’s even better is that it’s open source, so licensing fees are nothing you need to be concerned about
Innovation from Google Adwords
Google Adwords has introduced this innovation so that the advertiser gets every element of their campaign automated. Thus the adcopy is generated by Google Adwords based on the content of the advertiser’s website. The system also identifies the most opportune moment & then triggers the advert.
The internet as we know it has many websites. Websites are made up of webpages. Currently there are over 30 Trillion unique pages. This number is constantly growing. Remember trillion is one followed by 12 zeros.
For regular search it was always known that web pages optimised for mobiles get higher in the search engine results page. We have the latest update that Google has made this the rule even for Google adwords advertisements targeting mobile internet users. Thus Google adwords advertisers targeting mobile internet users, can get more competitive bid amount provided the advertisers landing page / click through page is optimised for mobile internet users.