There are only very few countries in the world that have gone through economic, cultural and social transitions as dramatic as Saudi Arabia. What was, during the 1960s, a predominantly nomadic culture, is now 95 percent settled down, with 80 percent of the population living in urban areas. The Saudi way of life is also renewed, majorly with regards to technology and communication.
The Kingdom of Saudi Arabia offers a unique and remarkably interesting view when observed through the lens of social media. As an open and democratic perspective, social media has revealed aspects of this wealthy and conservative nation that have rarely been seen throughout its long history.
The United Arab Emirates is one of the most developed and wealthiest nations in the Middle East, with impressively high HDI (human development index) figures. Ever since the formation of the complete union in the early 1970s, UAE has been on a path of accelerated growth and development that has withstood the test of time and upheavals in global markets.
With more brands experimenting, believing & advocating the digital medium, the need to understand the digital consumer is ever so high. Today the consumer has more power, more information and choice than ever before. This makes decision making a complex affair for the consumer.
Of all the cool new terms that joined the English lexicon in the aftermath of the social media revolution, nothing is so underrated, and yet so well known as Facebook’s News Feed. Although it instigated a bit of controversy and opposition when it was first introduced, today it has become an almost Google-like presence in our daily lives.
Facebook is coming out with something new. Right on the heels of bringing forth a great change to its “Like” button, Facebook is back in the news with another introduction: the Live feature. With this new feature comes the ability to live stream a video across Facebook which can be seen by all your friends.
Of all the things that Facebook’s billion+ users have been requesting, arguing, clamouring and signing petitions for, nothing is more prevalent and has gained more support than their cries to include a “Dislike’ button. And to a point, it’s with good reason. If, for example, a friend was to post something tragic on their wall, “liking” it doesn’t really seem like an appropriate response.