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One Word: #Hashtags

Today hashtags are used almost everywhere! To those who need a clearer idea of what hashtags are and how they work; Hashtags are words or phrases with the hash symbol (#) in front of them. E.g.: #ThrowbackThursday. The hash symbol creates a link and clicking on that Hashtag will bring up other posts with that tag.

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Twitter – It’s all about Moments now!

Twitter launches Moments. And it is touted to be the next big thing after hash tags and @replies on Twitter. So what is Moments all about? Madhu Muthukumar, a product manager at Twitter puts it like this, “Moments are just tweets in a row.”

Everyone on Twitter

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HoloLens – A Boon or Bane

Way back in the 80’s when film directors visualized a world where drawing shapes on air could create holograms in movies like Star Wars, Back to the Future 2 etc., such a possibility was then unimaginable. Over the years to date, several movies have brought to life this very concept and it has now become a reality with Microsoft’s recent introduction of the HoloLens.HoloLens

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UAE steps into the Instagram Ad fad

Two years ago, Instagram, one of the fastest growing mobile networking services, joined the bandwagon of promoting advertisements. A trend of paid advertisements ascended into every Home Feed in the form of eye-catching, interesting, and informative posts, with a minute difference in appearance – a blue “Sponsored” tag alongside.

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Customer Experience (CX) is equally important as User Experience (UX)

Digital marketing

trends in UAE are always on a constant mode of change. In terms of design, UX (User Experience) and CX (Customer Experience) have become equally important. While CX is about end-to-end, covering mobile, web, static and human touch points, UX is all about developing an interaction-rich experience online which will direct future traffic and business to your brand and product. Read on to understand the effect that a well-designed CX and UX could have on your business.

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Contextual Advertising

contextual-advertisingBeing known as the ‘Shopaholic’s Paradise’, Dubai is indeed the hotspot for some of the best buys. Let alone the shops that are seen in and around the city overflowing with buyers, the surge of shopping by Dubaians have also cast a record on the online shopping arena. Well, this article is not going to be about Dubaians or about how awesome shopping in Dubai is.

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UAE Social Media Statistics 2015

Social Media has swept UAE like a sandstorm, permeating every aspect of daily life for the average Emirati. Aspiring home cooks post their best dishes, moms post pictures of their little ones, and friends share thoughts with each other, as if they were all in the same room. Since January 2014, UAE has experienced a phenomenal 23% growth in active social media accounts.

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