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Category archive: Search Engine Optimisation

Mind Mapping In Digital Marketing

The Uses of Mind Mapping in Digital Marketing

Mind mapping as a way to visualize and express ideas has been around since the ancient Greeks and remains as useful as ever. The applications for mind maps are endless, from brainstorming and conceptualization to planning and presentations, but here are some uses specific to digital marketing.

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Simple Actions for Website Optimisation

5 Simple Actions for Website Optimisation

As early as 2010, site loading speed was listed by Google as a crucial factor in their site ranking algorithm, and they’ve recently updated their mobile algorithm to include page loading speed as a ranking signal for mobile sites as well.

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Google Voice Search & Seo

Google Voice Search and Seo

Google’s recent revelations that a majority of its searches comes from mobile devices comes as no surprise with more than 80% of the world’s population having access to smartphones. But what did surprise a lot of people was the fact that a significant part of those queries were voice based.

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Google Rich Cards – A Far Richer Search Experience

Google Rich Cards

Imagine yourself on a lazy Saturday afternoon. You finally have the time to try your hand at Lebanese cuisine. So you go on Google and search for “Lebanese recipes”. You get a list of lists. For the next 30 minutes you go to each of the links, read through their recipe recommendations, come back, click on the next one and repeat – until you realize that you’re too tired and would rather just order in.

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Understanding Our Target Audience

With more brands experimenting, believing & advocating the digital medium, the need to understand the digital consumer is ever so high. Today the consumer has more power, more information and choice than ever before. This makes decision making a complex affair for the consumer.

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