When we were children, our parents were the supreme authority on any topic under the sun. From “Why is the sky blue?” to “Where do babies come from?” our parents learn to come up with quick and innovative answers to our questions. When we reached school, our teachers took over that sometimes uncomfortable job.
Category archive: Search Engine Optimisation
Looking good is an ongoing pursuit, for majority. Only exceptions could perhaps be new born babies who are in great shock soon after they arrive. Good looks attract & demand attention. Rulers of nations as well as ordinary people spend considerable time and money to look good. Good looks increases respect in addition to popularity and likability.
What is content Marketing?
A web site can be promoted in many ways. Advertising used to the most common option. In the beginning there was banner advertising. Then came search marketing – search engine optimization and search advertising. As search engines evolved, the importance of content in websites increased. What initially started as a sub set of SEO, is growing steadily in importance. By and by, Content marketing evolved.
Google gets a facelift
Google, the mother of all search engines gets a facelift. The Fashion week is officially over, and as some key trends for 2014 are starting to emerge, Google has decided to roll out a new look for the search results page.
The internet as we know it has many websites. Websites are made up of webpages. Currently there are over 30 Trillion unique pages. This number is constantly growing. Remember trillion is one followed by 12 zeros.
Of the 100’s of search engines, the most popular search engines in the world are Google, Bing & Yahoo. Search engines direct search engine users to relevant web sites. Thus search engines generate traffic to web sites. The share of website traffic generated by Google is said to be 78% whereas Yahoo is said to generate 10% Bing is said to generate 8%.
In the beginning was the Internet. Then many years later search engines like Google, Yahoo & Bing started. When the search engines started gaining popularity in terms of usage, web site owners understood the importance of ranking high in the search results. Before we go any further – lets have a look at the history of Google & Yahoo.