Search Engine Optimisation is essentially the process of making a web site friendly to search engines like Google, Yahoo and Bing. When a web site becomes friendly with a search engine, as in the physical world, they communicate more often.
Pandas and Penguins are often perceived to be soft and cuddly creatures. These pictures from the National Geography are the typical images which come to our mind when we hear about Penguins and Pandas. Even among people, we assume that the fat people are gentle & kind; for e.g. the plump Aunt and fat Chef are all perceived to be kind and harmless.
When explaining matters, it’s easier to understand brick and mortar realities.Thus if you open a retail shop or a wholesale shop selling goods or if you open a dental clinic offering dental treatments, you want people to visit your shop to buy the goods you sell or patients to reach your clinic who want dental treatment.