Facebook is one of the best mediums for your digital marketing efforts, but it’s getting increasingly difficult to get your brand noticed on the platform. The UAE Facebook Users Statistics Infographics for 2017 throws light on facts and figures which can help you in fine tuning your Facebook campaigns so that it shows results and improves ROI on your marketing efforts.
UAE features in the list of countries with the largest number of smartphone and internet users in the world. It also has the biggest Facebook user base in the Gulf region with more than 93% of the population logging on this platform.
UAE Facebook Users Infographics 2017
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Facebook and the UAE
This year too, Facebook tops the chart of the most popular social media platforms in UAE. There has been a quantum leap in the number of Facebook users. From 3.73 million in 2015, it grew to a stupendous 7.5 million in 2016. At the onset of 2017, the numbers show that Facebook has emerged as a clear winner with 8.7 million users logging onto the platform. In fact, UAE stands at the top of the number of Facebook users in the Arab region.
The Gender Divide
Male users still constitute the larger portion of the Facebook user base with 6.3 million male users logging on to the platform. But women too have taken to Facebook with 2.4 million users, showing a steady rise in popularity from 2 million female users in the previous year. Women’s participation on Facebook in UAE is low at 33.5% when compared to the global male-female ratio of users which stands at 50%.
The surge in social media usage came in the wake of the Arabic Spring. It brought into light the women of the region who were always behinds the curtains and they now play a significant role in the geo-politics of the region.
Facebook users by age
The total number of Facebook users in the UAE has increased from a mere 1.6 million in 2010 to 7.5 million users in 2015 and now stands at 8.7 million users today. UAE follows global trends with the largest number of users from the 18-29 years age group, followed by the 30-49 years age group with 3.9 million users.
What is truly heartening is the steady increase in the user base of the 50+ age group. This points to the fact that Facebook and social media as a whole has gained acceptance cutting across all age barriers.
Urban – Rural users
The trends of 2016 prevail in 2017 too with the cities leading the pack in Facebook penetration. Dubai ranks at the top with 45.98% of the user base, while Abu Dhabi lags behind with just 20.69% of the user base. But the lesser urbanised Emirates like Ajman, Ras Al-Khaimah and Umm Al Quwain have shown an incredible increase in user base. Ras Al-Khaimah had just 7300 users last year but today has 190,000 users.
Facebook and the future
The numbers and trends portend to the fact that Facebook and social media, in general, has sent down its roots and will continue to play a significant role in shaping the decisions of the people of UAE.
Tap into the massive Facebook user base in UAE with GMI’s Facebook Marketing services (insert link to service page). With over 16 years of experience in digital technologies and Social Media Marketing, we excel at driving engagement by optimizing your business’s reachability and connections. We can help you in increasing your engagement and in creating a buzz around your brand. Get in touch with us to create effective Facebook marketing campaigns that drive conversations.