From our News Desk |
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GMI the interactive agency, successfully launches the official website of DWE |
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Another winning story from Global Media Insight. With the successful launch of www.dwe.gov.ae the official website of Dubai Women Establishment, GMI once more proves its strength as one of the most admired interactive agency in the UAE. The website, currently acting as the digital info center » Readmore |
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In Europe, steady optimism about newspapers' future - with help of Internet |
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BERLIN (AP) - Are newspapers set to become yesterday's news?
Don't count on it, say editors at some of Europe's iconic publications. The pressures on the industry - in Europe as in the United States - are prodigious: tumbling circulation and ad revenue, competition from the Internet, the proliferation » Readmore |
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Businesses told new media is key to getting message across |
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EUAN Jarvie, chief executive of Scotland's biggest media buying agency MediaCom, has warned Scottish business that it has to "revolutionise" the way in which it sells and markets its products, and it must realise quickly that new media will be the dominant method.
"Five years ago, new » Readmore |
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Old media lose out as ads go online |
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MORE than 8 per cent, and rising, of the $11.903 billion advertising market is now spent on the internet, up from just 5 per cent a year ago.
Internet advertising stole market share from classified directories, newspapers and free-to-air television last year, according to figures for 2006 just released » Readmore |
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UTI Dollar denominated fund |
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Mr.Padmanabhan, General Manager, UTI, Middle East operations, has signed off an agreement with Global Media Insight for promoting UTI products through on-line media in Middle East .
Mr.Padmanabhan added that many of the UTI products have appeal to expats both Arabs & Europeans in addition » Readmore |
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GMI | Agreement with Sharjah Awqaf |
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Strategy Director of Global Media Insight signs agreement with Mr.Jamal Al Tarifi, General Manager of Sharjah Awqaf for evolving their on-line media strategy. Sharjah Awqaf, currently involved in many charitable and development project world wide including the Comoros island, was impressed with Global » Readmore |
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Online Advertising Overtakes Newspapers in UK |
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The BBC reported last week that ad spending online has finally overtaken newspaper advertising in the UK:
Web ad spend overtakes newspapers
Online advertising expenditure jumped 41.2% to £2.01bn during the year, the report by the Internet Advertising Bureau and PricewaterhouseCoopers said.
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" It was for a presentation that we first interacted with Global Media Insight. We wanted to do something that had the functionalities ... "Readmore
Jimmy Jose
Marketing Manager, Honeywell Middle East |
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