OUR KAIZEN SEO PROCESS
We implemented the Kaizen SEO Process on the Harklinikken UAE website, showing a slew of shortcomings in user experience. GMI’s SEO experts worked in tandem with the web development team to weave in the SEO changes. We suggested the inclusion of real life case studies on the website to enhance user experience.
We were given the task to get this relatively new clinic to rank higher than the old players in the hair treatment arena.
To increase bookings for consultation.
Conversion to be primarily from form submission on the Contact page.
- CONVERSION RATE OF ORGANIC VISITORS INCREASED BY OVER 125%.
- 65% KEYWORD PHRASES APPEAR ON THE 1ST PAGE
- 80% OF CONVERSIONS HAPPENED VIA SEO. (CONVERSION RATE SURPASSED THE PARENT DUTCH WEBSITE)
- 72% OF TRAFFIC TO THE SITE IS WITH SEO
- 101% INCREASE IN ORGANIC TRAFFIC FROM UAE