Since 2008, we have helped Nestlé become a pioneer in digital marketing, in the region. The Nestlé Desserts Arabia Facebook page was launched in 2011. We’ve helped the brand grow on Social media for four years - from fan acquisition to daily engagement with consumers & exciting activations to keep the fans coming back for more. From textual & visual content to video content on the YouTube channel, we have grown with the growing changes in social media.
- Social channels set up
- Concept Creation
- Social Media Marketing & Management
- Strategy Development
- SEO, Online Advertising,Game Development
- Mobile friendly App Development
- Brand Insight Reporting
- Analytics & Reporting
For Ramadan 2013, GMI launched a simple game of Match & Win for fans on the Nestle Desserts Arabia Facebook page. Every time a set of recipes is correctly matched against a timer, 1 SR was donated to charity.
- A total of SR 55548 was generated through the contest.
- The app ran throughout the period of Ramadan & Eid 2013.
- There were a total of 3592 unique participants and the game was played 83, 256 times.