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Smart Content Marketing – The need of the hour

What is content Marketing?

A web site can be promoted in many ways. Advertising used to the most common option. In the beginning there was banner advertising. Then came search marketing – search engine optimization and search advertising. As search engines evolved, the importance of content in websites increased. What initially started as a sub set of SEO, is growing steadily in importance. By and by, Content marketing evolved.

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Hummingbird spawns new search canon

Hummingbird Google LogoGoogle’s fifteenth anniversary brought us the Hummingbird update, which is the biggest change to Google search since 2001 and impacts more than 90 percent of worldwide searches.                                                   

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Adwords Dynamic Search Ads

Innovation from Google Adwords

Google Dynamic Search AdsGoogle Adwords has introduced this innovation so that the advertiser gets every element of their campaign automated. Thus the adcopy is generated by Google Adwords based on the content of the advertiser’s website. The system also identifies the most opportune moment & then triggers the advert.

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Google Panda & Google Penguin – Are you affected?

Pandas and Penguins are often perceived to be soft and cuddly creatures. These pictures from the National Geography are the typical images which come to our mind when we hear about Penguins and Pandas. Even among people, we assume that the fat people are gentle & kind; for e.g. the plump Aunt and fat Chef are all perceived to be kind and harmless.

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