With more brands experimenting, believing & advocating the digital medium, the need to understand the digital consumer is ever so high. Today the consumer has more power, more information and choice than ever before. This makes decision making a complex affair for the consumer.
Posts by gmi_blogger
Of all the cool new terms that joined the English lexicon in the aftermath of the social media revolution, nothing is so underrated, and yet so well known as Facebook’s News Feed. Although it instigated a bit of controversy and opposition when it was first introduced, today it has become an almost Google-like presence in our daily lives.
Facebook is coming out with something new. Right on the heels of bringing forth a great change to its “Like” button, Facebook is back in the news with another introduction: the Live feature. With this new feature comes the ability to live stream a video across Facebook which can be seen by all your friends.
Of all the things that Facebook’s billion+ users have been requesting, arguing, clamouring and signing petitions for, nothing is more prevalent and has gained more support than their cries to include a “Dislike’ button. And to a point, it’s with good reason. If, for example, a friend was to post something tragic on their wall, “liking” it doesn’t really seem like an appropriate response.
You’d be amazed at how many website owners neglect their websites post-launch. Whether you’re investing $100 or $100,000 into your website, you need to get the best out of your investment – just like you would any other. Would you hire an employee and ignore their needs for growth or career development?
Social Media monitoring, or listening as it often called, is carried out to get an understanding of the conversations taking place in the social ecosystem. Regardless of you listening or not, conversations about your brand, competitors, industry are and will continue to take place. So it makes perfect sense to listen to what people have to say about you and your competitors.
Whether you’re a one-man-show, or a fairly large multinational organization, your basic communication requirements remain the same. We all need email, file storage, calendars, and other tools to help us operate our businesses efficiently. Google Apps offers a highly effective, cost-efficient bouquet of services that businesses of virtually any size can benefit from tremendously.