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Bounce Rate in Google Analytics

Posted by GMI Blogger Posted in Google Analytics
September 18th, 2020 at 12:02pm
Bounce Rate

What is Bounce Rate?

The bounce rate is the percentage of your website’s visitors who have left the website without visiting any other page on the website. The page the visitor landed is called the entrance or the landing page.

In Google’s words, it’s the percentage of people that leave your website without doing anything or browsing any further.

How is Bounce Rate Calculated?

Bounce rate is calculated by the total number of one-page visits divided by the total number of entries to a website. For example, if the homepage of a website receives 1,000 visitors over the course of a month, and 500 of those visitors leave the site after viewing the homepage without proceeding to any other pages, then the bounce rate of the homepage in Google Analytics would be 50%.

What are the main reasons for website visitors bouncing off a website?

The reasons are many, but here are a few of the major reasons.

Page Speed / Load Time
Sometimes people are distressed with the slow-to-load page. Not having the patience, the website visitor may leave the website immediately.

Unfriendly Mobile Interface
Some websites suck when viewed from a mobile device. This visitor decides to leave the website at the same instant he came.

UI / UX Issue
Sometimes a page that a visitor lands on may have an extremely unfriendly web page user interface forcing the person to leave the page at the earliest.

Low-Quality Content
With one glance some visitors easily assess the low-quality content, content which has no valuable information, then people choose to leave the web page

Irrelevant Content
If the webpage has totally different content than what the visitor was expecting, then the visitor is most likely to bounce.

Session Timeout
When the person visiting a page/website is distracted & he/she becomes idle, causing session timeout.

Unique user behavior
The visitor to a webpage may have unique personal challenges like emergencies causing him/her to leave the webpage/website he’s just visited. So he opts to exit the tab or page.

Accidental Visit
The web page was an accidental page & not an intended visit. This often happens from mobile devices where the source of the visitor traffic causes unintended clicks/visits to the website where there is a bounce rate.

Misleading Title Tag and/or Meta Description
Misleading the above-mentioned Title tag or Description misguides a potential visitor to a website with totally different nature of content thus leading a visitor to bounce off the page

Technical Error
When webpages have errors & cannot be visited due to technical Error, it gets counted as a bounce visit.

Short Content which Satisfied User Query
Sometimes the visitor to a web page gets the precise information he/she wants; they get what they want & leave the page – a very good reason for the bounce.

Bounce Rate Reflections

Bounce rate is an assessment of the following:

a) Website content in terms of usefulness & tonality of the language
b) Website mobile & desktop friendliness
c) Website technical soundness including tags
d) Issues related to the source from which the website visitor comes
e) Website visitors behaviour nature
f) Genuine & original content often Vs copy & duplicate content
g) Sound UI & UX – user interface & user experience of the web page
h) Web page server quality
i) Usefulness of information provided in the page

These are just a few..If you want more, connect with us by sharing your contact details here

If you want your website’s bounce rates to be analysed to improve your website engagement, please fill the form on our contact us page. Our bounce rate studies come at a very nominal cost but the dividends can be surprisingly great.  In exceptional cases, we offer bounce rate studies gratis as well. 

Bounce Rate Audit

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