As more & more successful companies press into the data-driven digital growth phase, metrics which measure how visitors interact with a website and how many visitors interact with a website are gaining importance as a KPI or measurement of a brand websites success. Tools like Google Analytics, can help measure these attributes.
In this blog, we focus on two prominent metrics associated with web analytics – average time-on-page and average session-duration. We will talk about what they mean, how they are measured and the kind of information they can provide about a website’s performance. To begin with, let’s start by defining the terms “time-on-page” and “session-duration”.