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Category archive: Digital Analytics & Business Intelligence

Average Session Duration Vs Time on Page

AVERAGE TIME-ON-PAGE VS. AVERAGE SESSION-DURATION IN GOOGLE ANALYTICS

As more & more successful companies press into the data-driven digital growth phase, metrics which measure how visitors interact with a website and how many visitors interact with a website are gaining importance as a KPI or measurement of a brand websites success. Tools like Google Analytics, can help measure these attributes.

In this blog, we focus on two prominent metrics associated with web analytics – average time-on-page and average session-duration. We will talk about what they mean, how they are measured and the kind of information they can provide about a website’s performance. To begin with, let’s start by defining the terms “time-on-page” and “session-duration”.

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THE ADVANTAGES OF DESIGNING AN SEO-FRIENDLY WEBSITE FROM SCRATCH

As search engines evolve to become the most trusted sources of information in the modern world, businesses and entrepreneurs trying to attract customers must learn to optimize their digital presence to stand out in these portals. In fact, search engine optimization or SEO has become one of the most powerful and effective business development practices in existence today.

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HOW TO SAVE PRECIOUS BUSINESS RESOURCES USING WEB ANALYTICS

If you’re a business owner in 2017, it’s understood that you must have a website address to put down on your business card. It doesn’t matter what industry your company operates in – a website, however modest, is a necessity. It’s also far cheaper and manageable than spending tons of money on traditional marketing practices like fliers or brochures, especially over the long term. Further, your website offers you much more than a brochure.

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