What Is a Tag Management Solution?
Initially, every time a code/pixel needed to be implemented on the website, marketers had to ask for developer support. A tag management solution (TMS) eliminates the tedious code-editing tasks that formerly required a developer and it helps marketers and analysts easily manage and update tags on a website. It helps you store all the tags on your website in a single master set of code. That means you no longer need to work directly with the website code for each tag that needs to be added, deleted, or modified. TMS provides a user-friendly interface that allows marketers to control and deploy tags. It can help your web pages load more quickly by controlling the way your tags load.