As search engines evolve to become the most trusted sources of information in the modern world, businesses and entrepreneurs trying to attract customers must learn to optimize their digital presence to stand out in these portals. In fact, search engine optimization or SEO has become one of the most powerful and effective business development practices in existence today.
Category archive: Digital Analytics & Business Intelligence
If you’re a business owner in 2017, it’s understood that you must have a website address to put down on your business card. It doesn’t matter what industry your company operates in – a website, however modest, is a necessity. It’s also far cheaper and manageable than spending tons of money on traditional marketing practices like fliers or brochures, especially over the long term. Further, your website offers you much more than a brochure.
Every company’s marketing team spends a considerable chunk of their time to bring in traffic to their e-commerce website.
At GMI, we are backed by more than 16 years of experience in building ecommerce platforms for our clients in the Middle East.
A typical ecommerce customer goes through five phases in their journey with a brand – Discovery; Evaluation; Purchase; Retention; and Advocacy.
Over the last decade, online dashboards have emerged as one of the most effective business development tools in the market. They gather inputs about relevant metrics
Social media platforms have transformed how customers and brands connect and engage. In fact, it is considered one of the most disruptive technologies of the 21st century.
If you’re a business owner, chances are you’re using social media for marketing campaigns and Google Analytics to measure the traffic from your posts.