Digital Analytics & Business Intelligence Archives

Digital Analytics & Business Intelligence

Conversion Rate Optimization (CRO)

What is Conversion Rate Optimization?

Conversion rate optimization (CRO) is the systematic process of optimizing your site or landing page experience based on website visitor behaviour to increase the percentage of visitors to a website that converts into customers. The CRO process involves understanding how users journey through your site, what actions they take, and what’s stopping them from completing your goals.

Simply Conversion rate optimization, or CRO, is the process of enhancing your website and content to boost conversions.

Benefits of CRO:

1. Improved customer insights

Conversion Rate Optimization can help you to better understand your target audience and find what language or messaging best speaks to their needs. Acquiring more people doesn’t increase your conversion if they’re not the right kind of people! So CRO looks at finding the right customers for your business.

Online Popularity of Brands in the UAE

Popularity is now countable and a measurable metric, thanks to the keyword research tools.

Just as your annual reports speak about your financial position, the search volume of your branded keywords shows how popular you are as a brand with the populace.

Branded keywords are queries that carry your brand name like “Global Media Insight“, “Al Tayer” or “Al Tayer Motors“. Queries with branded keywords should ideally fetch search results from your brand website alone.

So, what does it mean when you see a rise or fall in the search volume of your brand? It means you are either gaining or losing in popularity.

Here let’s discuss the search volume of some of the business establishments in the UAE and their popularity in the UAE and worldwide.

Top 3 Business Groups driving the UAE Economy

Businesses are geo-specific. No matter where they operate, they remain very much grounded to their homeland and make a significant contribution to the country’s economic growth.

The companies we have selected are based are GMI CORPORATE INDEX(GCI). Some of the factors included in this are the companies visibility online & offline, the number of employees, perception of employees about their group, perception of outsiders not connected with the group and a few other factors. Financial turnover is not necessarily known to be a factor of consideration. Being the first year of the GCI ranking, we expect to see these rankings reviewed periodically.

Here is the list of top 3 in a random sequence.

Average Session Duration Vs Time on Page

AVERAGE TIME-ON-PAGE VS. AVERAGE SESSION-DURATION IN GOOGLE ANALYTICS

As more & more successful companies press into the data-driven digital growth phase, metrics which measure how visitors interact with a website and how many visitors interact with a website are gaining importance as a KPI or measurement of a brand websites success.

THE ADVANTAGES OF DESIGNING AN SEO-FRIENDLY WEBSITE FROM SCRATCH

As search engines evolve to become the most trusted sources of information in the modern world, businesses and entrepreneurs trying to attract customers must learn to optimize their digital presence to stand out in these portals. In fact, search engine optimization or SEO has become one of the most powerful and effective business development practices in existence today.

HOW TO SAVE PRECIOUS BUSINESS RESOURCES USING WEB ANALYTICS

If you’re a business owner in 2017, it’s understood that you must have a website address to put down on your business card. It doesn’t matter what industry your company operates in – a website, however modest, is a necessity. It’s also far cheaper and manageable than spending tons of money on traditional marketing practices like fliers or brochures, especially over the long term. Further, your website offers you much more than a brochure.

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