Popularity is now countable and a measurable metric, thanks to the keyword research tools.
Just as your annual reports speak about your financial position, the search volume of your branded keywords shows how popular you are as a brand with the populace.
Branded keywords are queries that carry your brand name like “Global Media Insight“, “Al Tayer” or “Al Tayer Motors“. Queries with branded keywords should ideally fetch search results from your brand website alone.
So, what does it mean when you see a rise or fall in the search volume of your brand? It means you are either gaining or losing in popularity.
Here let’s discuss the search volume of some of the business establishments in the UAE and their popularity in the UAE and worldwide.