If you’re a business owner, chances are you’re using social media for marketing campaigns and Google Analytics to measure the traffic from your posts.
Category archive: Digital Analytics & Business Intelligence
Among wide variety of KPI’s used for measuring content consumption, have you ever thought about or used scroll-speed as a KPI?
There are few information which Facebook misses out due to it’s limitations. Learn, how Advanced Matching bridges this gap
The first ever Google Doodle was a zany message for users (in the case of a server crash) that Larry Page and Sergey Brin were away on vacation. Two years later, the second doodle celebrating Bastille Day was created by current webmaster Dennis Hwang at the duo’s request. It caught on so well that what began as an impulsive idea is now a tradition for celebrating holidays, anniversaries, and famous people.
Most of your important offline customer interactions happen at the store, over the phone, through e-mail communications or possibly even at an event kiosk.