Every company’s marketing team spends a considerable chunk of their time to bring in traffic to their e-commerce website.
Digital Analytics & Business Intelligence
At GMI, we are backed by more than 16 years of experience in building ecommerce platforms for our clients in the Middle East.
A typical ecommerce customer goes through five phases in their journey with a brand – Discovery; Evaluation; Purchase; Retention; and Advocacy.
Over the last decade, online dashboards have emerged as one of the most effective business development tools in the market. They gather inputs about relevant metrics
Social media platforms have transformed how customers and brands connect and engage. In fact, it is considered one of the most disruptive technologies of the 21st century.
If you’re a business owner, chances are you’re using social media for marketing campaigns and Google Analytics to measure the traffic from your posts.
Among wide variety of KPI’s used for measuring content consumption, have you ever thought about or used scroll-speed as a KPI?
There are few information which Facebook misses out due to it’s limitations. Learn, how Advanced Matching bridges this gap