The importance of website analytics is increasing by leaps & bounds in the digital world. This is because more businesses are reaping the benefits of implementing powerful web analytics tools to get real-time insights into their website performance.
Website analytics helps you gain insights and data that can be used to create a better user experience for website visitors. You can measure traffic and analyze popular trends, which can be used to achieve business growth. Also, you can analyze the results of advertising campaigns, and their impact on the overall website traffic.