Blog

In this modern digital age, how and how much visitors interact with a website are two of the most important measures of a brand’s success. This means that there are no business development tools more powerful than services like Google Analytics, which can help measure this interaction.

In this blog, we focus on two prominent metrics associated with web analytics – average time-on-page and average session-duration. We will talk about what they mean, how they are measured and the kind of information they can provide about a website’s performance. To begin with, let’s start by defining the terms “time-on-page” and “session-duration”.

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If you’re a business owner in 2017, it’s understood that you must have a website address to put down on your business card. It doesn’t matter what industry your company operates in – a website, however modest, is a necessity. It’s also far cheaper and manageable than spending tons of money on traditional marketing practices like fliers or brochures, especially over the long term. Further, your website offers you much more than a brochure.

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Most of your important offline customer interactions happen at the store, over the phone, through e-mail communications or possibly even at an event kiosk.

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