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Digital Analytics

GoogleTag Manager Benefits

12 Benefits of Google Tag Manager (GTM) You Might be Missing

What is Google Tag Manager (GTM) ?

Google Tag Manager is a free-to-use tag management tool from Google. A tag is a string of code that is capable of capturing information about the performance of your website. Although it is a free tool, careful one time implementation of the code within the website is required. GTM implementation gives your analytics team the freedom to manage all tags on their own, without a web development team’s support.

Google Tag Manager proves beneficial to businesses of all sizes – especially small-to-medium sized organizations that don’t have dedicated resources for web development. GTM helps to add or remove tags themselves without any sort of paid or expert assistance. The merits of GTM are available to even large organizations as well. Since they work with more marketing tags, managing them becomes a lot easier.

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Comparison Between Google Analytics and Google Analytics 360

Enterprise businesses need enterprise-level analytics solutions. If you have expired the free features of your Google Analytics Standard subscription, chances are you are looking for a more robust, enterprise-level analytics solution that meets your requirements.

Google Analytics comes in two versions – the free version (Standard Google Analytics) that most people have come to love, and the enterprise version – Google Analytics 360. The Standard version has many great applications, but if you need increased data limits, turnkey data integrations, advanced attribution and reporting models, the Google Analytics 360 is the one to choose.

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Google Analytics 4

Enhanced Measurement in Google Analytics 4 (GA4)

When Universal Analytics is installed on a website (without any additional configurations), the only user interaction that is tracked automatically is Pageviews. If you want to track any other interactions on your website, you’d have to implement additional event tracking with the help of a developer or with Google Tag Manager. Improving the ease of use, Google Analytics 4 (GA4) offers more innovative interactions that could be tracked without changing the website’s code or configuring a GTM container. This suite of auto-tracking features is named “Enhanced Measurement”.

While Google Analytics 4 (GA4) allows you to track many of the common interactions automatically, you will still need to implement a group of recommended or custom events to get the most out of the latest Analytics. Nevertheless, the enhanced measurement is a welcome addition for those who require only basic event tracking on their website.

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Google Analytics Heatmap

An Ultimate Guide to Google Analytics Heat Map / In-Page Analytics

A Heatmap is a great tool for visualizing complex statistical data and understanding what users do on your website, where they click, how far they scroll, where they spend the majority of the time, what they look at or ignore. The ultimate way to measure how your users interact and make use of your website is through Heatmaps and session replays. Nowadays most websites use Heatmaps to make data sets comprehensible and actionable. Also, there are plenty of Heatmap service providers available in the market.

Let’s dive deep into Heatmap and find how you can get started with it.

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Attribution Modelling Google Analytics

Attribution Modelling in Google Analytics

Attribution modelling is no longer a time-consuming process. If you’re reviewing online marketing performance by campaign or channel, it’s time to use attribution models in Google Analytics to make well-informed marketing and investment decisions. Since many online retailers employ a multi-channel marketing model, attribution modelling has become a critical part of eCommerce.

You can learn how customers are finding your site, how they interact with it and which channel drives sales. Once you have a better understanding of your customers’ conversion paths, you can better optimize your marketing channels and conversion funnels to boost sales and generate more revenue.

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ga4 event tracking

Events in Google Analytics 4

Google Analytics is used as a reporting tool by millions of businesses and websites to track visitor interactions across web domains and mobile apps. Most businesses know this platform as the tool that helps them track the number of web traffic they get, monitor important marketing channels and measure their main KPIs. And now Google is offering a new version that’s Google Analytics 4, which is very different from the normal “Universal Analytics”. The latest Google Analytics platform (GA4) includes expanded predictive insights, deeper integration with Google Ads, cross-device measurement capabilities and better data control.

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GA4 search tracking

Automatic Search Tracking with GA 4

Most probably, you might have a search box on your website. But do you know what your visitors are literally searching for? It takes just a couple of minutes to set up search query tracking in your Google Analytics account. This can actually provide you with great insights into your website content. Visitors who use the search bar on your website are more likely to convert into a customer. This helps convert potential buyers who are aware of what they’re looking for. Auto-complete suggests relevant products that a visitor might not have thought of. Here are some benefits of search term tracking.

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