Blog

As more & more successful companies press into the data-driven digital growth phase, metrics which measure how visitors interact with a website and how many visitors interact with a website are gaining importance as a KPI or measurement of a brand websites success. Tools like Google Analytics, can help measure these attributes.

In this blog, we focus on two prominent metrics associated with web analytics – average time-on-page and average session-duration. We will talk about what they mean, how they are measured and the kind of information they can provide about a website’s performance. To begin with, let’s start by defining the terms “time-on-page” and “session-duration”.

Continue reading

If you’re a business owner in 2017, it’s understood that you must have a website address to put down on your business card. It doesn’t matter what industry your company operates in – a website, however modest, is a necessity. It’s also far cheaper and manageable than spending tons of money on traditional marketing practices like fliers or brochures, especially over the long term. Further, your website offers you much more than a brochure.

Continue reading

Most of your important offline customer interactions happen at the store, over the phone, through e-mail communications or possibly even at an event kiosk.

Continue reading