In this modern digital age, how and how much visitors interact with a website are two of the most important measures of a brand’s success. This means that there are no business development tools more powerful than services like Google Analytics, which can help measure this interaction.
In this blog, we focus on two prominent metrics associated with web analytics – average time-on-page and average session-duration. We will talk about what they mean, how they are measured and the kind of information they can provide about a website’s performance. To begin with, let’s start by defining the terms “time-on-page” and “session-duration”.