October has been a great month for those in the Analytics domain with Google finally unleashing the truly cross-platform & machine learning based Google Analytics 4(previously App+Web). Even though this has been in beta for over a year, analysts and marketers alike have still been wrapping their heads on the new GA4 property. All analytics groups have been buzzing with questions like” do we need to have apps for using GA4” “should we migrate to GA4?” etc. This led us to write a blog comparing Universal Analytics and GA4 which could resolve some of the queries that you might have regarding the new GA4 and its impact on the existing setup.
Google recently announced one of the major updates in its analytics domain which has been in beta for over a year Google Analytics 4(previously App+Web). With the rapid increase in the number of new platforms be it apps or the IoT devices there has been a huge increase in the data source in analytics and a need to unify these streams within Google Analytics has always been a challenge.
Until recently, web analytics was different from apps in the sense that the dimension and metrics used for the reporting were atypical even though the end conversion(purchase, form fill or any other action) would be the same across the different platforms.
GA4 allows users to connect app and website data within one property, thereby unifying the interaction across devices and platforms to better comprehend the cross-platform customer journey that led to the conversion. GA4 with its cross-platform and predictive analytics capabilities is surely the next biggie in a cookie-less future in the biggest indicator being that GA4 is now the default property in Google Analytics accounts.
Right from the top news portals in the UAE, from Dubai to Abu Dhabi use Google Analytics. Check out Albayan.ae, GulfNews.com, Alittihad.ae, TheNational.ae. Corporates like MAF, Al Tayer, MAF Properties, Emmar, Nakheel use Google Analytics. UAE’s very own e-commerce portal Noon.com is also on Google Analytics.
Analytics tools have multiplied in numbers in recent years, thanks to the data explosion. From Adobe Analytics to Kissmetrics, SEMRush and Wix Analytics, the list is growing, making it rather difficult for companies to find one that fits their marketing needs.
What is Google Tag Manager (GTM) ?
Google Tag Manager is a free-to-use tag management tool from Google. A tag is a string of code that is capable of capturing information about the performance of your website. Although it is a free tool, careful one time implementation of the code within the website is required. GTM implementation gives your analytics team the freedom to manage all tags on their own, without a web development team’s support.
Google Tag Manager proves beneficial to businesses of all sizes. Especially, small-to-medium sized organisations that don’t have dedicated resources for web development. GTM helps them add or remove tags themselves without any sort of paid or expert assistance. The merits of GTM are available to even large organisations as well. Since they work with more number of marketing tags, managing them becomes a lot easier.
If you’re new to digital marketing, you would have come across the term web analytics for sure. In this article we’re going to explain web analytics and what it means to your website – often the foundation structure of your digital marketing ecosystem.
What is Web Analytics?
Web analytics is collecting, measuring and understanding data about people visiting your website — hereafter referred to as user behavior on your website. Using web analytics you get details about the whereabouts of your visitors, what led them to your site, the pages of your website they interacted with and the time they spent on your website. If your website is an e-commerce website, you can keep tabs on a buyer’s journey, conversion rates and overall performance of your digital marketing campaigns.
At a time when the world is reeling under the COVID-19 crisis, the online industry seems to stay afloat – if not, on the upswing. This trend is likely to remain constant for some time, even amidst the fears created by the IMF warning that the world economy is going to shrink by more than 3% in 2020. Let’s analyse what is that makes people consume more online content now than ever before.
As more & more successful companies press into the data-driven digital growth phase, metrics which measure how visitors interact with a website and how many visitors interact with a website are gaining importance as a KPI or measurement of a brand websites success.
If you’re a business owner in 2017, it’s understood that you must have a website address to put down on your business card. It doesn’t matter what industry your company operates in – a website, however modest, is a necessity. It’s also far cheaper and manageable than spending tons of money on traditional marketing practices like fliers or brochures, especially over the long term. Further, your website offers you much more than a brochure.
In October of 2015 Google quietly released one of the biggest revisions to its search engine in recent times. While most major changes to Google’s search infrastructure (nearly 500 of which are released every year) are updates and improvements to its search algorithm, this one was different. Known as RankBrain, it is a form of robotic technology, a machine learning system that could learn and evolve on its own, providing smarter, more intuitive results with a better-than-human understanding.