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Category archive: Digital Analytics

HOW TO SAVE PRECIOUS BUSINESS RESOURCES USING WEB ANALYTICS

If you’re a business owner in 2017, it’s understood that you must have a website address to put down on your business card. It doesn’t matter what industry your company operates in – a website, however modest, is a necessity. It’s also far cheaper and manageable than spending tons of money on traditional marketing practices like fliers or brochures, especially over the long term. Further, your website offers you much more than a brochure.

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Google’s Rankbrain algorithm and how it affects SEO

In October of 2015 Google quietly released one of the biggest revisions to its search engine in recent times. While most major changes to Google’s search infrastructure (nearly 500 of which are released every year) are updates and improvements to its search algorithm, this one was different. Known as RankBrain, it is a form of robotic technology, a machine learning system that could learn and evolve on its own, providing smarter, more intuitive results with a better-than-human understanding.

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