April 5th, 2016 at 06:32am
Of all the cool new terms that joined the English lexicon in the aftermath of the social media revolution, nothing is so underrated, and yet so well known as Facebook’s News Feed. Although it instigated a bit of controversy and opposition when it was first introduced, today it has become an almost Google-like presence in our daily lives.
And it might seem surprising to you that, much like Google’s search function, there is an extremely complex algorithm at work behind the humble News Feed. A surprise that’s more pronounced with Facebook’s recent announcement that it’s making significant changes to this algorithm.
This is not a sudden change. Facebook has been at work for some time, behind the scenes and out in the open. While its engineers are hard at work, they are putting to work all the feedback they’re getting from the thousands of users who have contributing their opinions by rating the posts appearing on their News Feed.
What Facebook is attempting is a more streamlined News Feed with a more accurate, AI-like idea of what you, the user, really want. According to Facebook, the “News Feed will begin to look at both the probability that you would want to see the story at the top of your feed and the probability that you will like, comment on, click or share a story.”
This probability will be determined by a humungous number of factors, the major of which are your closeness to the person or the group making the post, the likes, shares and comments it has garnered and how old the post is. Such posts, with more response-attractiveness for you will then be displayed higher in your News Feed, effectively making sure that you are getting what you really “want.”
Of course Facebook doesn’t put it all on its algorithm. It gives you certain powers and options to decide what you see and don’t see on your News Feed.
How Facebook is gaining from all this is ensuring more activity from your end. It’s hoping that if it gives you exactly what you are likely to respond to, you will.
Now, this change doesn’t merely affect individuals, but companies as well. If you are a business, it will determine how high your content will appear in your target audience’s News Feed and how much of an opportunity they would have to interact with you. If you’d like to know more about how to improve your business’s Edge rank in Facebook’s News Feed, we at GMI, can help you out. Get it touch with GMI to optimize your chances of maintaining and improving conversations with your customers.