Driven by the newly elevated crown prince Mohammed bin Salman, Saudi Arabia is undergoing unprecedented social changes. The whole of Saudi society is moving towards a more progressive mindset. This modernism is being reflected in how they engage with each other and the rest of the world over social media and the internet.
Reflecting on last year’s social media statistics reveals that the number of internet users in Saudi Arabia rose swiftly to touch 30 million people by the beginning of 2018. The internet penetration in the country has now reached 91%.