With more brands experimenting, believing & advocating the digital medium, the need to understand the digital consumer is ever so high. Today the consumer has more power, more information and choice than ever before. This makes decision making a complex affair for the consumer.
Category archive: Miscellaneous
Adobe Flash Player has been slowly, yet surely moving onto the dark side of the moon. Google has nodded its agreement to scratch out Flash Professional from June 2016. Though this death sentence was pre-announced, it came rather a bit too early. With this, Flash-built ads will not be uploaded to the two biggest ad products, AdWords and DoubleClick Digital Marketing.
Breaking News : Largest Apple Store to open in Dubai at 4PM on 29th October 2015
No other store opening has so much a hype associated like the opening of Apple stores. To add to all this excitement, it’s going to be the opening of the largest Apple store. That makes this 29th October even more special. Being the first store in Middle East and the largest one, makes the anticipation of the die hard Apple understandable. Excitement is snow balling and is typical of such events, many connected to the Mall of Emirates are tight lipped.
Way back in the 80’s when film directors visualized a world where drawing shapes on air could create holograms in movies like Star Wars, Back to the Future 2 etc., such a possibility was then unimaginable. Over the years to date, several movies have brought to life this very concept and it has now become a reality with Microsoft’s recent introduction of the HoloLens.
trends in UAE are always on a constant mode of change. In terms of design, UX (User Experience) and CX (Customer Experience) have become equally important. While CX is about end-to-end, covering mobile, web, static and human touch points, UX is all about developing an interaction-rich experience online which will direct future traffic and business to your brand and product. Read on to understand the effect that a well-designed CX and UX could have on your business.
The Periscope app from Twitter made its debut in Dubai this week. Dubai International Financial Centre (DIFC) is the first in the Middle East to broadcast a live streaming video on the new Periscope app. Since the broadcast was done without any fanfare or media publicity, the maximum number of users viewing the live transmission was less than 10. The amateur video showed live footage of the DIFC Quest event and was transmitted live during office hours on 6th June 2015.
The title of this post is meant to be a generalization and to grasp your attention because it’s an important matter – data security that is. The bigger companies seem to understand its importance, and many do take the necessary precautions to maintain some level of data security. They don’t always do it very well, but quite often they have the basics covered. SMEs on the other hand very often don’t have much demonstrated concern for the privacy or security of their website visitors.