Category Archives: Miscellaneous

Aug17 2014

Native Mobile Apps: One Platform or All Platforms?

Posted by GMI Blogger Posted in Miscellaneous

“There’s an app for that!” is something we’ve all laughed about at some point. It’s a funny look at the reality of mobile apps and the flood of ideas that get turned into them.
Mobile-Apps-PlatformsFrom medical apps to noisemakers, there’s an app for just about anything. It’s a reflection on how beautifully planned and supported mobile app development is. Apple, Google and Microsoft have made it relatively simple for developers around the world to quickly and efficiently develop mobile apps for just about anything.

And brands have swarmed to mobile apps just like everybody else. Continue reading

Aug13 2014

Knowing When To Call It Quits

Posted by GMI Blogger Posted in Miscellaneous, Social Media Marketing

When to Quit Social MediaOne of our colleagues recently closed down his LinkedIn account after being on the social network for close to six years. Considering that most of our clients, partners and staff are on the network, we found it a bit odd that he would decide to close his account. After all, if everyone is virtually out there, it really must be valuable. Don’t you think?

The question got us thinking about Social Media on a bigger scale.

Brands have flocked to Social Networks, investing tons of resources in their varied profiles and personas over the years. But how many of these investments actually pay off? Continue reading

May22 2014

Dubai gears up for WorldExpo 2020

Posted by GMI Blogger Posted in Miscellaneous

Dubai World Expo 2020In November 2013, the Bureau International des Expositions, the organization of 167 member states that co-ordinates the World Expos, announced that Dubai will be hosting the World Expo 2020.

Fireworks lit up the Burj-al-Khalifa and people all over the emirate celebrated the winning bid over Turkey, Brazil and Russia. The WorldExpo 2020 is the largest international event ever to take place in the Middle East and North Africa area (MENA), and is expected to generate more than $25 billion for UAE’s economy.

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May6 2014

Build an Audience that Builds your Business

Posted by GMI Blogger Posted in Miscellaneous, Search Engine Optimisation, Search Marketing

business building audiencePreviously we talked about the need for smart content marketing and building a loyal and trusting audience. We discussed why it is important to be the go-to guy in your sphere of business. Now let’s try and figure out how we are going to accomplish all these goals-how to create valuable content and build an audience that promotes your business in the long run.

The first thing to remember is that Authority Rules. If you are the leading authority in your field, then people are willing to follow your advice most of the time. If you want to build a great city, you would desire to hear from His Excellency Sheikh Mohammed rather than any other ruler from Middle East. But if you want to invest in the stock exchange; you are most likely to listen to Warren Buffet than Bernard Madoff. Want parenting tips, then its Dr. Sears and not Britney Spears.
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Apr10 2014

The HeartBleed Bug

Posted by GMI Blogger Posted in Miscellaneous

HeartBleed Bug Logo

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By now, you should have at least heard about the Heartbleed Bug. It’s got IT teams across the planet in a panic, and has gained a lot of awareness due to the fact that it’s a vulnerability within a technology we rely on for security and privacy. This article will hopefully answer a few of your basic questions, and shed some light as to what’s going on… Continue reading