Enquire Now


Online Advertising

DV360 Ads Google

Why is DV360 – Programmatic Ads from Google a Superior Option?

What is DV360 Programmatic?

DV360 is Google’s Demand Side Platform (DSP) that allows advertisers to bid and buy inventory from publishers or ad exchanges outside Google’s network.

It is a single tool for planning campaigns, managing creatives, collecting audience data, buying inventory and measuring campaign performance. To put it simply, DV360 is used to buy inventory and optimize media campaigns to drive better performance.

Continue reading

Location targeting in Google Ads

Google Ads Location Targeting

Are you showing your ads to the wrong locations? Location targeting in Google Ads

One of the targeting options of google search ads is the location targeting option. Google gives us the option to include as well as exclude locations where the ads should be targeted. This is a very important aspect to be considered. 

Continue reading

Google Ads Notes | All about Adwords Notes Feature

Is your Google Ads account following proper Housekeeping?

Frustration leads to innovation. And Google – a company in the growth path since its birth on 4th September 1998 has always been sensitive to what’s frustrating. It’s not the frustrations that dictate a company or a person’s trajectory – but how they handle it.

Our memories are not perfect. But we can remember everything that matters provided we take care to note it & carefully maintain the information. Many of us would remember the frustration when we remember certain aspects, yet lack the full clarity of what exactly happened. With today’s youth forgetfulness & casualness is often more rampant with the increased fragmentation of media consumption habits & kind of overexposure to information. 

Continue reading

Search Ads Rolled Out for the Apple App Store

Search Ads Rolled Out For The Apple App Store

Following the beta test that began in June, Apple’s App Store will display search ads from Wednesday, October 5. The ads will appear at the top of the results page when an iOS user enters a search term. The motive seems to be to boost search discovery – according to Apple, 65% of all app downloads come from the search results. Interestingly enough, Google has had search ads in the Play store for over a year.

Continue reading

Flash Ads on the verge of a rubout

Adobe Flash PlayerAdobe Flash Player has been slowly, yet surely moving onto the dark side of the moon. Google has nodded its agreement to scratch out Flash Professional from June 2016. Though this death sentence was pre-announced, it came rather a bit too early. With this, Flash-built ads will not be uploaded to the two biggest ad products, AdWords and DoubleClick Digital Marketing.

Continue reading

UAE steps into the Instagram Ad fad


Two years ago, Instagram, one of the fastest growing mobile networking services, joined the bandwagon of promoting advertisements. A trend of paid advertisements ascended into every Home Feed in the form of eye-catching, interesting, and informative posts, with a minute difference in appearance – a blue “Sponsored” tag alongside.

Continue reading