How does DV360 compare with Google Display?
Comparing DV 360 & Google Display Ads usage, DV360 has emerged to be far superior to Google Display. From Branding to Lead Generation to E-commerce sales ads – DV360 performs better.
Is there an entry barrier for DV360?
Yes certainly, the advertiser needs to have a particular monthly media spend threshold. In Google Display, there is no such threshold. But one matter is that the minimum spend threshold has come lower than in the past.