A lot of people are very quick to scrap the idea of having a mobile website. Responsive websites seem to be preferred nowadays, and with the multitude of screen sizes websites need to cater for it’s quite justified. There is, however, a general lack of understanding in the region as to what the difference between the two are; hence, the decision of many to totally negate the idea of having one over the other
1. Targeting your ads for people outside your targeted location
It’s a common mistake that many people choose the Google recommended option. But we have to make sure whether we need to target those who are located in your targeted location or those who are not located in your location but searching for services in your targeted location. If you are doing a local business, its waste of money targeting your ad to people located outside your targeted location.
Innovation from Google Adwords
Google Adwords has introduced this innovation so that the advertiser gets every element of their campaign automated. Thus the adcopy is generated by Google Adwords based on the content of the advertiser’s website. The system also identifies the most opportune moment & then triggers the advert.
Until a few years, scales guaranteed profits. For sites like Yahoo, MSN & others in the Middle East, the reach was supposed to guarantee advertising revenue. But the situation is changing. The pace of change is faster in the West, but in Middle East change is gathering momentum.