AdWords Enhanced Campaigns – Are you ready?
Its been a while since Enhanced campaigns have been talked about.. While many of you would be plainly ignorant at peace others would be feeling ignorant & miserable at the impending time bomb?
Online Advertising
Adwords Dynamic Search Ads
Innovation from Google Adwords
Google Adwords has introduced this innovation so that the advertiser gets every element of their campaign automated. Thus the adcopy is generated by Google Adwords based on the content of the advertiser’s website. The system also identifies the most opportune moment & then triggers the advert.
Yahoo (Yahoo-Maktoob) & MSN (MSN-Arabia) giving way to Facebook & Google Adwords
Until a few years, scales guaranteed profits. For sites like Yahoo, MSN & others in the Middle East, the reach was supposed to guarantee advertising revenue. But the situation is changing. The pace of change is faster in the West, but in Middle East change is gathering momentum.
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