Get In Touch

Blog


How To Choose The Right Analytics Tool For Your Website?

Posted by GMI Blogger Posted in Google Analytics
April 26th, 2021 at 10:05am
Right Analytics Tool

Why should you need a web analytics tool?

It is important to understand your customer behaviour to optimize your website for important metrics and provide the best value back to your customers. For that, the primary requirement is a high-quality web analytics tool.

With a good web analytics tool, you gain relevant information and insights that, in turn, will help you offer a better experience for your website visitors. Partnering with a professional web analytics agency can be of great help in choosing the right tool and proper implementation for your organization.

How does web analytics work?

Most analytics tools work by tagging JavaScript in your web page’s code. This allows the analytics tool to fetch information pertaining to the performance of your website. It keeps a count of the number of page visits and clicks happening and tracks details about the geographic location of the user, new users & returning users, session durations, and hundreds of other important data.

How to choose the right web analytics tool?

Here are some important criteria to choose the best analytics tool for your website.

Know your requirements

First of all, know exactly what data you want to track. Make a list of all your business requirements like strategy, goals, KPIs, etc., and prioritize them.

Features

First of all, know exactly what data you want to track. Make a list of all your business requirements like strategy, goals, KPIs, etc., and prioritize them.

Cost

You must be completely aware of the present and future costs of the solution you choose. Make sure that you are able to anticipate the costs associated with your tool for at least 3 years from now.

Data storage

Make sure that the web analytics tool that you choose manages your data in such a way that it can be accessed across multiple devices.

Mobile-friendliness

Most web analytics tools are designed for desktop use only. So, if you are a company that requires a hybrid tool that works seamlessly on mobile as well as desktop, find a tool that matches your requirement.

Comparing Top Web Analytics Tools of 2021


Tool


Session-based or user-based


Testing tools


Business type


Custom mobile-focused features


Data Limits


Free/Paid


Google Analytics*


Session-based


A/B, Multi-Variate

Small-Medium
Yes
Standard - 10 million hits/month


Free

Adobe Analytics


Both
A/B, Multi-Variate with Test&Target


Enterprise

YesNoPaid

Mixpanel

BothA/B
Medium-Enterprise


No

$24 per month
for 1,000 MTUs
Paid
KissmetricsUser-based
A/B


Small-Medium

YesStarter - Up to 500,000
events/month
Basic - Up to 1
million events/month
Professional - 1+
million events/month
Paid
AmplitudeSession-based
A/B


Medium-Enterprise

YesStarter Plan Has 10 Million
events per month
Paid
HeapUser-based
A/B


Medium-Enterprise

Yes
Limited session volume

Paid
SnowplowSession-based
A/B

Small-MediumYesNAPaid

*Google Analytics 360 is a paid enterprise-level tool that can be used by organizations based on their individual requirements.

Sharing is caring!

 
« Google Analytics or ... Staycation in UAE - ... »