Category Archives: Search Engine Optimisation

Aug18 2017

5 Simple Actions For Website Optimisation

Posted by GMI Blogger Posted in Search Engine Optimisation

As early as 2010, site loading speed was listed by Google as a crucial factor in their site ranking algorithm, and they’ve recently updated their mobile algorithm to include page loading speed as a ranking signal for mobile sites as well.

Statistics show that speed is a vital factor for increasing conversions – a second’s delay can result in a 7% loss in conversions, and 79% of users who have trouble with a site’s speed is unlikely to return for a second look. Every user consistently wants a fast-loading website – that’s why optimising your site for faster performance is crucial.

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Jan5 2018

THE ADVANTAGES OF DESIGNING AN SEO-FRIENDLY WEBSITE FROM SCRATCH

Posted by GMI Blogger Posted in Search Engine Optimisation

As search engines evolve to become the most trusted sources of information in the modern world, businesses and entrepreneurs trying to attract customers must learn to optimize their digital presence to stand out in these portals. In fact, search engine optimization or SEO has become one of the most powerful and effective business development practices in existence today.

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Oct30 2017

Google’s Rankbrain Algorithm And How It Affects SEO

Posted by GMI Blogger Posted in Search Engine Optimisation

In October of 2015 Google quietly released one of the biggest revisions to its search engine in recent times. While most major changes to Google’s search infrastructure (nearly 500 of which are released every year) are updates and improvements to its search algorithm, this one was different. Known as RankBrain, it is a form of robotic technology, a machine learning system that could learn and evolve on its own, providing smarter, more intuitive results with a better-than-human understanding.

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Oct24 2016

GOOGLE VOICE SEARCH & SEO

Posted by GMI Blogger Posted in Search Engine Optimisation

Google’s recent revelations that a majority of its searches comes from mobile devices comes as no surprise with more than 80% of the world’s population having access to smartphones. But what did surprise a lot of people was the fact that a significant part of those queries were voice based.For a long time, voice search flew under the radar, popping up only on iPhone ads or when you were trying to impress somebody with what your phone could do. But behind the scenes, this technology was slowly, and quietly, getting better, more powerful and smarter – really smart.

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Dec21 2021

SITE KIT BY GOOGLE, A COMPLETE WORDPRESS WEBSITE SOLUTION

Posted by GMI Blogger Posted in Search Engine Optimisation, Website Development

Google’s Site Kit is a WordPress-exclusive plugin. It gives you access to a plethora of Google products for optimizing and monetizing your website from a single window.

If earlier you need to jump back and forth between different dashboards and your website for stats and figures, the latest offering from Google clearly eliminates it. As a webmaster, you can configure the Site Kit plugin to fetch insights from different Google sources such as Analytics, Adsense, Search Console, PageSpeed Insights, Tag Manager and Google Optimise.

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