Mind mapping as a way to visualize and express ideas has been around since the ancient Greeks and remains as useful as ever. The applications for mind maps are endless, from brainstorming and conceptualization to planning and presentations, but here are some uses specific to digital marketing.
Category archive: Search Engine Optimisation
Google’s recent revelations that a majority of its searches comes from mobile devices comes as no surprise with more than 80% of the world’s population having access to smartphones. But what did surprise a lot of people was the fact that a significant part of those queries were voice based.
Imagine yourself on a lazy Saturday afternoon. You finally have the time to try your hand at Lebanese cuisine. So you go on Google and search for “Lebanese recipes”. You get a list of lists. For the next 30 minutes you go to each of the links, read through their recipe recommendations, come back, click on the next one and repeat – until you realize that you’re too tired and would rather just order in.
With more brands experimenting, believing & advocating the digital medium, the need to understand the digital consumer is ever so high. Today the consumer has more power, more information and choice than ever before. This makes decision making a complex affair for the consumer.
Google Business View is here in Dubai. Popularly known to be the Golden Key in digital marketing circles, Google Business is the perfect tool to unlock business opportunity for restaurants, retail outlets, spas, movie theaters, hotels, shopping malls and hundreds of other local business.
The year 2015 has proved to be a time of social media prominence with phenomenal digital growth in UAE and across the world. We have seen mobile devices dominating the digital world in 2014 and this omnipresent instrument is slated to gain further precedence in 2015