Category Archives: Search Marketing

May29 2017

THE HOW, WHAT & WHY OF FACEBOOK PIXEL ADVANCED MATCHING

Posted by GMI Blogger Posted in Search Marketing

There are few information which Facebook misses out due to it’s limitations. Learn, how Advanced Matching bridges this gap

There is a lot that Facebook Pixel can do for you. Whenever a user who’s logged into Facebook on their browser visits a website with the Facebook Pixel plugin, their behaviour and details are mapped and identified for analytics. In fact, Facebook Pixel can capture all types of possible events and information, which can be leveraged for personalized campaign objectives.

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Event Mapping and Re-targeting

This information is stored in a cookie that’s created in the user’s device. The cookie transmits this data, at regular intervals, to Facebook. It is matched with existing data in the Facebook database. The database contains huge sets of similar information that Facebook has collected from user activity on its social media platform as well as from other third party sources.

Thus, Facebook is able to intelligently & accurately profile your website visitors. This makes for efficient re-targeting.

Facebook Pixel Advanced Matching

But imagine a scenario where the user employs multiple browsers or is operating mobile only. In such cases, Facebook Pixel might not be able to accurately identify the user and whom to assign the events to. This is where Facebook Pixel Advanced Matching can help out. Facebook Pixel Advanced Matching passes the user’s email ID, name, gender, city and such other details into the Pixel parameters.

Thus, even in scenarios where there isn’t sufficient information to profile the Facebook users with their web interactions using Pixel, Advanced Matching can identify them to a large degree of accuracy using these external details. We’ll discuss more about how to implement Facebook Pixel Advanced Matching and how to use it to improve the effectiveness of your advertising in our next section.

Get in touch with us today to have all your questions answered about Facebook Pixels & learn how you can leverage it for your business needs.

Oct27 2021

WHY IS DV360 – PROGRAMMATIC ADS FROM GOOGLE A SUPERIOR OPTION?

Posted by GMI Blogger Posted in Search Marketing

What is DV360 Programmatic?

DV360 is Google’s Demand Side Platform (DSP) that allows advertisers to bid and buy inventory from publishers or ad exchanges outside Google’s network.

It is a single tool for planning campaigns, managing creatives, collecting audience data, buying inventory and measuring campaign performance. To put it simply, DV360 is used to buy inventory and optimize media campaigns to drive better performance.

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Feb22 2016

Google Business View – grow your business in Dubai strategically

Posted by GMI Blogger Posted in Search Engine Optimisation, Search Marketing

Google Business View is here in Dubai. Popularly known to be the Golden Key in digital marketing circles, Google Business is the perfect tool to unlock business opportunity for restaurants, retail outlets, spas, movie theaters, hotels, shopping malls and hundreds of other local business.

Local business in Dubai, Abu dhabi & in other emirates of UAE are taking their consumer experience  service a notch up through virtual tours  brought through Google Business view.

What is Google Business View?

Google Business View is essentially a virtual tour of your business interior premises using Google Street View technology. As a business owner you get to showcase your business to the outside world. Thus it’s a FREE advertising opportunity which if utilized well, can increase the number of clients, consumers and business leads effectively, depending on what business you are in.

Google Business View

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May30 2014

Google Panda 4.0 Update- Will it affect your business in Dubai?

Posted by GMI Blogger Posted in Search Engine Optimisation, Search Marketing

It’s official. The new Google Panda Update is here! Matt Cutts, head of the webspam team at Google confirms via twitter.

The Panda 4.0 has already caused waves in search results. Panda updates have always given sites with great quality content a boost. It has also penalized websites with thin or poor quality content all in an attempt to give users a better search result. The latest update is also targeted at removing low-quality content from Google SERPs.

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May6 2014

Build an Audience that Builds your Business

Posted by GMI Blogger Posted in Miscellaneous, Search Engine Optimisation, Search Marketing

business building audiencePreviously we talked about the need for smart content marketing and building a loyal and trusting audience. We discussed why it is important to be the go-to guy in your sphere of business. Now let’s try and figure out how we are going to accomplish all these goals-how to create valuable content and build an audience that promotes your business in the long run.

The first thing to remember is that Authority Rules. If you are the leading authority in your field, then people are willing to follow your advice most of the time. If you want to build a great city, you would desire to hear from His Excellency Sheikh Mohammed rather than any other ruler from Middle East. But if you want to invest in the stock exchange; you are most likely to listen to Warren Buffet than Bernard Madoff. Want parenting tips, then its Dr. Sears and not Britney Spears.
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