The last two decades have completely reshaped the digital landscape of UAE. By creating a conducive environment for digital technologies through infrastructure and policies, UAE has now grown into the most digital-friendly country in the Middle East. By promoting innovators, the country has also been playing a prominent role in the growth of new digital technologies.
Social Media Marketing
The Emirati population has taken to social media like fish to water. Emiratis, on average, spend 2.57 hours on social media daily. Much like in the rest of the world, social media has become one of the most essential parts of daily internet usage in the UAE. It has given a voice to the ignored and served as a melting pot of ideas of all kinds.
Dropping smartphone prices, have driven the massive increase in the usage of mobile phones across the UAE. The large scale rise in the adoption of social media can be attributed to the easy availability of super-fast internet at very low prices. The explosion in YouTube usage is due to the increased prevalence of fast internet connectivity. Whatsapp’s willingness to keep reinventing its product and keep offering novel experiences to its customers is the reason that it has surged past all other competitors and established a unique niche of its own among chat apps.
Social media has come to play a decisive role in the rapidly transforming Saudi society. Saudi Arabia continues to be a social media powerhouse, being one of the biggest national markets for Snapchat and YouTube in the world. The global rise in social media amounts to 13% annually and Saudi Arabia leads the race among other nations with an exponential annual growth rate of 32%.
As the most technically sophisticated city in one of the fastest developing countries in the world, Dubai’s embrace of internet technologies and social media has been extraordinary. Out of the UAE’s population of about 9.54 million, around 9 million are active Facebook users. Out of total number of Facebook users in the UAE, nearly half are based in Dubai. Below we take a detailed and comprehensive visual look at a few Facebook related stats for the emirate.
Based on our research on the 2018 population statistics of the UAE, Facebook continues to be the most popular social media channel in the Emirates. Facebook is a powerful medium to get your message across as 97% of the UAE population (9 million out of 9.54 million) use it on a regular basis. The country is Facebook’s biggest user base in the Gulf region.
As we move towards 2016, it is an excellent time to report the status of all social media networks, users and figures for the year ahead. These facts pave the way for the new year, being the determining factor in our decision making process on key social platforms.
A popular image sharing website is Pinterest launched in March 2010 by Paul Sciarra, Evan Sharp, and Ben Silbermann. Since more people prefer images than texts, the user base is expected to have growth. Take a look at the infographics below to assess customer behaviour on Pinterest.
Launched in February 2007, Tumblr was founded by David Karp in New York. The well-known post sharing website is expected to have a good customer base in 2016. To know more about the user behaviour on the popular microblogging site, go through the infographics below.
Twitter, a popular social media platform known for its “tweets” is expected to have a growing customer base in 2016. It was founded by Jack Dorsey, Noah Glass, Biz Stone, Evan Williams in March 2006 at California. Take a look at the infographics below to get a better idea of its user behaviour in 2016.