Social media has come to play a decisive role in the rapidly transforming Saudi society. Saudi Arabia continues to be a social media powerhouse, being one of the biggest national markets for Snapchat and YouTube in the world. The global rise in social media amounts to 9.2% annually and Saudi Arabia leads the race among other nations with an exponential annual growth rate of 8.7%.
Social Media Marketing
Facebook marketing can prove to be an effective social media strategy in Saudi Arabia in the coming days. With about 82% market share*, you can reach out to almost half of the country’s population without too much effort.
The statistics here offer some interesting insights into the demographics and whereabouts of Facebook users and can help you streamline your marketing communications and connect with new customers.
For sharing videos or advertising, there exists no other platform as rewarding as YouTube on the planet now. There has never been a website in the past decade that gives us opportunities to become popular overnight and make money online by just uploading videos.
Now the question is, is YouTube a good marketing tool to promote your business in 2020?
The Emirati population has taken to social media like fish to water. Emiratis, on average, spend 2.57 hours on social media daily. Much like in the rest of the world, social media has become one of the most essential parts of daily internet usage in the UAE. It has given a voice to the ignored and served as a melting pot of ideas of all kinds.
Dropping smartphone prices, have driven the massive increase in the usage of mobile phones across the UAE. The large scale rise in the adoption of social media can be attributed to the easy availability of super-fast internet at very low prices. The explosion in YouTube usage is due to the increased prevalence of fast internet connectivity. Whatsapp’s willingness to keep reinventing its product and keep offering novel experiences to its customers is the reason that it has surged past all other competitors and established a unique niche of its own among chat apps.
The last two decades have completely reshaped the digital landscape of UAE. By creating a conducive environment for digital technologies through infrastructure and policies, UAE has now grown into the most digital-friendly country in the Middle East. By promoting innovators, the country has also been playing a prominent role in the growth of new digital technologies.
As the most technically sophisticated city in one of the fastest developing countries in the world, Dubai’s embrace of internet technologies and social media has been extraordinary. Out of the UAE’s population of about 9.54 million, around 9 million are active Facebook users. Out of total number of Facebook users in the UAE, nearly half are based in Dubai. Below we take a detailed and comprehensive visual look at a few Facebook related stats for the emirate.
Based on our research on the 2018 population statistics of the UAE, Facebook continues to be the most popular social media channel in the Emirates. Facebook is a powerful medium to get your message across as 97% of the UAE population (9 million out of 9.54 million) use it on a regular basis. The country is Facebook’s biggest user base in the Gulf region.
As we move towards 2016, it is an excellent time to report the status of all social media networks, users and figures for the year ahead. These facts pave the way for the new year, being the determining factor in our decision making process on key social platforms.
A popular image sharing website is Pinterest launched in March 2010 by Paul Sciarra, Evan Sharp, and Ben Silbermann. Since more people prefer images than texts, the user base is expected to have growth. Take a look at the infographics below to assess customer behaviour on Pinterest.