Social Networks have very wisely made it very easy to setup a digital presence without the need to get all technical with domain names, hosting accounts, programmers, and other potentially complex things(and it gets easier every year). Facebook is a great example. It takes little more than five minutes to setup a profile, upload a few nice photos, and voila – you have a digital presence, albeit a very basic one.
Social Media Marketing
One of our colleagues recently closed down his LinkedIn account after being on the social network for close to six years. Considering that most of our clients, partners and staff are on the network, we found it a bit odd that he would decide to close his account. After all, if everyone is virtually out there, it really must be valuable. Don’t you think?
Have you noticed anything strange in the Facebook Reach Statistics of your brand? If you have been observant, you will have realized by now that your Organic Reach has plummeted to less than half in just six months. You might think that it is the fault of Social Networking team, but hold off berating them until you read this study report.
Have you taken a Selfie lately? Chances are you have. If you are in UAE, Saudi Arabia or any other GCC country, the probability is still higher, as these countries boast of people having 2 or more smart phones!! The term selfie sky rocketed into usage and fame in 2013. Although the word seems to have originated in 2005, it was in 2013 that the Selfie – the buzzword of current Social Media Campaigns. Oxford English Dictionary announced that “selfie” was the word of the 2013. get to know more from our Blog.
Most brands are ready to step up on the bandwagon to join their competitors or simply to have a presence on social platforms. Content is posted, competitions with large media spend bring in more fans and the brand is content with their Social presence. What a lot of brands are not doing is actually LISTENING to their audience.