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Social Media Marketing

Knowing When To Call It Quits

One of our colleagues recently closed down his LinkedIn account after being on the social network for close to six years. Considering that most of our clients, partners and staff are on the network, we found it a bit odd that he would decide to close his account. After all, if everyone is virtually out there, it really must be valuable. Don’t you think?

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Selfie campaign raised AED 50 million donation?

Have you taken a Selfie lately? Chances are you have. If you are in UAE, Saudi Arabia or any other GCC country, the probability is still higher, as these countries boast of people having 2 or more smart phones!! The term selfie sky rocketed into usage and fame in 2013. Although the word seems to have originated in 2005, it was in 2013 that the Selfie – the buzzword of current Social Media Campaigns. Oxford English Dictionary announced that “selfie” was the word of the 2013.  get to know more from our Blog.

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Learn from your Audience – LISTEN!

learn-from-your-audience-listen

Most brands are ready to step up on the bandwagon to join their competitors or simply to have a presence on social platforms. Content is posted, competitions with large media spend bring in more fans and the brand is content with their Social presence. What a lot of brands are not doing is actually LISTENING to their audience.

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