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Twitter – It’s all about Moments now!

Posted by GMI Blogger Posted in Social Media Marketing
October 7th, 2015 at 11:57am

Twitter launches Moments. And it is touted to be the next big thing after hash tags and @replies on Twitter. So what is Moments all about? Madhu Muthukumar, a product manager at Twitter puts it like this, “Moments are just tweets in a row.”

Everyone on Twitter

Twitter does not have the same fan following and the massive user base which Facebook enjoys in the UAE. With almost everyone flaunting a smartphone, Facebook is accessed by 39% of UAE residents, while Twitter lags behind at 27%. View UAE Social Media Statistics here

twitter-momentsBut this is slated to change with Twitter unveiling the new feature. Twitter was always believed to be for the “geek-class”. For an average user, all its features like the retweet, fave, H/T, and follow seem a tad difficult to comprehend. But these powerful features also open a steady stream of valuable content. It’s really like being in the very thick of things, be it a football match, the best deals at GITEX or the UAE soldiers martyred at Yemen. But if you are new to Twitter you can be left floundering as to what to look for, where and how.

Moments of Change

Moments aim to change the whole Twitter experience. Muthukumar says, “There’s a very long-lived theme internally about how we get the very best content to people. How do we organize the content on Twitter, and start showing it to people in a way that they can easily find it?”


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Moments are carefully chosen selection of tweets, images, videos, anything you can find on Twitter on a particular topic.  Moments have beginnings and endings, and can change and evolve over time. At the end of a Moment, you can click the share button to Tweet your thoughts, and send it out to your followers.

“This is the content people come to Twitter for,” Muthukumar continues, “This kind of roar-of-the-crowd.”

“Moments” is only available for users in the US right now, but soon everyone of its 300-million strong user-base will have it.

Moments can also be big from an advertiser’s perspective as sponsored Moments are in the pipeline too. “Moments” sits right in the central tab of the app and will be a definite boon for businesses looking to market their products or services on Twitter.

Twitter is often the busiest newsroom of today, it’s the best place to catch the breaking news. Now with Moments, everyone can join in and know “What’s happening?”.

Our team of social media experts at Global Media Insight UAE would be glad to help your brand and business to stay updated with the latest trends taking place in every social media platform.

Give us a call or drop a line from our Contact Us page and we can discuss strategies to get your business to the next level, making it a part of every digital movement.

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