For sharing videos or advertising, there exists no other platform as rewarding as YouTube on the planet now. There has never been a website in the past decade that gives us opportunities to become popular overnight and make money online by just uploading videos.
Video marketing dominates the content marketing industry today. YouTube, the pioneer video sharing platform and the second largest search engine, experienced a 4.9% growth rate in 2021 according to SEMrush statistics. In 2022, the number of YouTube viewers was 210 million in the US alone! As videos continue to impress and engage customers, we are anticipating a huge rise in YouTube viewership in 2023 and beyond.
Features introduced by the platform of late such as Shorts, Live streaming, Chapters, Premieres, Community Tab, etc. continue to attract more content creators and consumers. As 2023 progresses, we will definitely see a rise in the number of YouTube users and subscribers, thanks to the content diversity it offers. Here, let us explore the YouTube user statistics for 2023 and try to gauge its current relevance.
Table of Content
YouTube Monthly Traffic by Country
Distribution of YouTube Users Worldwide
YouTube Premium Statistics
YouTube Shorts Statistics
YouTube Monetary Statistics
YouTube IAP Revenue by Country 2023
YouTube Content Moderation: Q4 2022
February 14, 2005 (18 Years Ago)
Jawed Karim, Chad Hurley, Steve Chen
San Bruno, California, United States
2.70 Billion (As of November 2023)
YouTube Kids, YouTube Music, YouTube Premium, YouTube Shots, YouTube TV
First Video Uploaded
23rd April 2005
Interesting YouTube Statistics 2023
According to the latest reports, over 2.70 billion people worldwide use YouTube per month.
As of October 2023, India has the most YouTube users, estimated at 462 million.
Technically, YouTube is the second-largest search engine, after Google.
More than 122 million people access YouTube on a daily basis through its website and mobile apps.
YouTube’s global ad revenue for Q1 2023 stands at $6.69 billion [a minor decrease from Q1 2022 ($6.86 billion) but a notable drop from the previous Q4 2022 ($7.96 billion)].
With 250 million subscribers, T-Series is the most subscribed YouTube channel globally as of November 2023.
Ryan’s World channel generated the most revenue on YouTube in 2020 (29 million subscribers).
In 2023, YouTube Premium and YouTube Music together have more than 80 million subscribers around the world.
YouTube is the second most popular social media platform, after Instagram.
Every day, people watch over a billion hours of video and generate billions of views.
54.4% of YouTube users are male.
45.6% of YouTube users are female.
Most YouTube users fall in the age group of 25-34.
63% of YouTube watch time comes from mobile devices.
Music, entertainment, and education are the most frequently watched genres on YouTube.
In 2020, the biggest advertiser on YouTube was Apple Inc, having spent $237.15 million.
YouTube accounts for around 25% of global mobile traffic.
With 74% of adult users, YouTube is the most popular online platform in the US.
80% of parents in the US, with children aged 11 or under, say their child watches YouTube videos.
The percentage of OTT watchers consuming YouTube content is 94.5%.
16.4% of YouTube traffic comes from the US, 9.2% from India, and 4.8% from Japan.
An average YouTube visitor checks nearly nine pages per day.
The average daily time spent on youtube is 19 minutes 39 seconds.
In 2020, viewers spent 100 billion hours watching gaming content on YouTube.
72% of people used YouTube to consume fitness content in 2020.
YouTube is the most used social platform for research purposes among B2B decision-makers with 50.9% users.
YouTube has more than 51 million active channels.
There are more than a hundred local versions of YouTube in over 80 languages.
Of the top 100 searches on YouTube, 20% are related to music.
6% of Google’s ad revenues are created from YouTube.
YouTube Shorts generates more than 70 billion views per day in 2023.
The average length of a YouTube Short video is over 15 seconds.
YouTube is the second most popular platform for influencer marketing.
The most popular languages used on YouTube are English and Spanish.
It has been observed that as of the third quarter of 2020, about 62 percent of YouTube users in the US access the platform daily.
“Me at the Zoo”, the first YouTube video was uploaded on April 23, 2005.
YouTube stands as the second most visited website in the world.
YouTube has decided to introduce 30-second-long unskippable ads to TVs in 2023.
YouTube uploaded 720,000 hours of new video every day.
Jimmy Donaldson AKA Mr. Beast is the highest-earning YouTuber who earned $54 million in 2023
In November 2022, YouTube saw around 71.66 Billion mobile visits and over 8 Billion visits from desktop users.
As of October 2023, approximately 98.7% of UAE population uses YouTube, making it the country with the world’s highest YouTube penetration rate.
YouTube Users Statistics 2023 [Infographics]
Here’s an infographic narrating the overall user statistics, mobile user statistics and user demographics of YouTube to help you make an intelligent decision.
Basic Facts About YouTube
YouTube has been a part of our lives since 2005, entertaining us with videos, ranging from web series to news, product reviews, music, movies, how-to videos, unboxing and vlogs, uploaded by individuals and organizations from various corners of the world.
In the year 2006, Google bought it from its founding fathers, Jawed Karim, Steve Chen and Chad Hurley for a whopping $1.65 billion.
Now, a decade and a half later, with 2.70 billion users, this video sharing site is the second most visited website after Google and holds a second position in Alexa’s global ranking of websites.
The Second Most Popular Social Media Platform
When it comes to popularity, as a social media platform, YouTube ranks second and Instagram, first.
Check out the list of the most-used social networks in 2023.
YouTube Users Statistics 2023
Over the years, YouTube has grown and gained a big number of users. We have prepared a few important statistics about YouTube users to help you better understand its audience.
Daily Active Users on YouTube
Daily active users mean the number of YouTube users on any given day. These figures help us know how many people access YouTube daily as part of their routine.
YouTube has over 122 million active users daily.
1 billion hours of content is watched across the world every day.
62% of YouTube users in the USA access the platform on a daily basis.
Monthly Active Users on YouTube
Monthly active users mean the number of YouTube users in a given month. Since only the logged-in users are counted, the actual figures can be higher.
YouTube has more than 2.70 billion monthly active users as of 2023.
YouTube Premium and Music together have more than 80 million subscribers in the world.
More than ¼ of the world’s population uses YouTube every month.
Around half of the internet users around the world have access to YouTube.
YouTube Users by Year
YouTube continues to take the center stage as the main personal entertainment medium. YouTube users have been increasing by leaps and bounds since its launch, for reasons known and unknown. However, simply put, variety is the spice of life for consumers and YouTube rightly provides that. Take a look at the year-on-year YouTube user growth.
Year % Changes
From 0.8 billion in 2012 to 2.70 billion in 2023, YouTube user growth has been tremendous in the last decade. A total of 1.9 billion new users were added to the YouTube user list.
YouTube content is currently viewed by more than 2.70 billion people.
YouTube User Engagement
User engagement on YouTube is reportedly high when compared to other websites like Facebook, Twitter and video streaming sites like Netflix. YouTube users consume over 1 billion hours of videos daily, which roughly equates to 5 billion videos. According to estimates, a user sticks to the platform for about 19 minutes and 39 seconds on average.
Looking at the frequency and volume of uploads, over 500 hours of video uploads happen every single minute on YouTube. This makes the platform a warehouse of videos with more than 5 billion videos shared so far. Every single visit that happens on YouTube is counted as 6.95 page views approximately.
YouTube is quite democratic in the sense that it offers its visitors the freedom to express their ‘likes’ and ‘dislikes’ for videos uploaded. The video that has garnered the most number of ‘likes’ so far is “Despacito” while “YouTube Rewind 2018: Everyone Controls Rewind” bags the credit of being the most-disliked video ever on the platform.
By the way, “Me at the zoo” was the first video that appeared on YouTube and it was uploaded in 2005.
YouTube Users by Country (As of October 2023)
With local versions available in over 100 countries and 80 different language options to choose from, YouTube is the number one video-sharing platform in the world with more than 95% of the internet population using it.
Now, while looking at the number of YouTube users by country, it is evident that India tops the list. According to the latest statista report in October 2023, India has the largest YouTube user population, with 462 million active users.
With 239 million users, the USA has the next largest user base for the platform. The other three countries that found a place in the top 10 list are Brazil (third), Indonesia (fourth), and Mexico (fifth) with 144, 139 and 83.1 million users respectively. Japan comes in sixth place with 78.6 million users. Pakistan has the seventh rank with 71.7 million users, followed by Germany (eighth) with 67.8 million users. Vietnam holds ninth place and Philippines tenth place with 63.0 million and 58.1 million users respectively.
While looking at the top-performing countries, you can easily identify global diversity. All these countries saw a massive increase in users since 2013. Considering the gender of YouTube users, 54.4% of users in 2023 are males while females constitute only 45.6%.
YouTube Views by Country
When it comes to views, the story is quite different. The US leads the chart of the top 10 countries with the highest YouTube views, with 916 billion views per month. This equates to an average of 2,726 views per person. India takes the second position with a share of 503 billion views per month. However, when considering the size of its population, the per capita views are merely 354. The UK secures the third spot with 391 billion views, which translates to an impressive 5,750 views per person. The remaining countries on the list, in order of their views, are Brazil, Thailand, Russia, South Korea, Spain, Japan, and Canada.
Views (in Billion)
Population (in Billion)
YouTube Users by Region
YouTube is one of the free entertainment platforms available today. Millions of people across the world use it to watch videos, create content, and earn money. Each country has its own popular YouTube channels that keep their people glued to the platform. The region with the highest number of YouTube users is South Asia, with 580.1 million users, followed by Southeast Asia with 332.6 million users, and North America with 279.1 million users. South America and Western Europe are also among the top five regions, with 262 million and 162.6 million YouTube users, respectively. Find other regions and their corresponding YouTube users in the table below.
Youtube Views by Region
Now, let’s look at the popularity and appeal of YouTube in different regions. Here, population can interfere with the view count. Out of the six regions, Asia-Pacific stands out as the largest consumer of YouTube content, accounting for 30% of the total views. Europe and North America follow closely, with both regions holding an equal share of 27% views. South America, on the other hand, represents only 10% of all views. Meanwhile, the MENA region (Middle East and North Africa) and Oceania (Australia and New Zealand) contribute a mere 5% and 2% of the views, respectively.
YouTube Demographics 2023
YouTube is home to all types of content. From tech news to entertainment and housekeeping ideas– you can find them all on YouTube. As a result, the user demographics of YouTube is diverse. Let’s break down the user demographics by age and gender to get a better idea of its popularity.
YouTube Gender Demographics
Considering the gender of the users, YouTube is more popular with men than women. Male users amount for 54.4% of the YouTube viewing population, while female users account for only 45.6% of visitors.
YouTube Age Demographics
There’s a YouTube video for literally everyone, no matter what age they belong to. If we break down YouTube viewership by age groups, we can see that 82% of YouTube users fall between the ages of 18 to 65+. When we take a closer look at these groups, we see that the 25-34 age group is actually the biggest consumer of YouTube content with 20%, followed closely by the 35-44 age group (16.7%) and the 18-24 age group (15%).
YouTube Penetration as of October 2023
It’s no secret that YouTube has long been a haven for both content creators and binge watchers. With more and more people discovering its potential for earning money and entertainment, today, in 2023, YouTube usage is higher than ever in the world.
Here’s the global YouTube penetration statistics as of October 2023. The United Arab Emirates has the highest YouTube penetration rate in 2023, with 98.7% of the population using it. Israel and Saudi Arabia come in second and third place with 93.1% and 91.5% respectively. The Netherlands is very close behind with 91.3% penetration rate followed by United Kingdom (91.1%), Norway (90.9%), Ireland (90.0%).
United Arab Emirates
YouTube Video Statistics 2023
It is estimated that more than 500 hours worth of new content is uploaded to YouTube every minute.
More than 720,000 hours of video are uploaded to YouTube every day.
On average, a user spends 19 minutes 39 seconds on YouTube every day.
In total, almost 5 billion videos are watched by users on YouTube every single day.
According to Statista, the average length of a YouTube video is around 11.7 minutes.
Among all the categories on the video platform, music video content was found to have the shortest video length, with an average duration of 6.8 minutes per video.
It is calculated that there are at least 800 million videos on YouTube, and if not, possibly many more than that.
YouTube Device Statistics 2023
Nearly 90% of all user visits as of November 2022 came from mobile and smartphone devices worldwide.
Desktop computers accounted for 10.5 percent of global traffic to YouTube.com as of November 2022.
Almost 70% of the users in the US access YouTube through their smartphones.
The YouTube mobile app had over 10 billion downloads on the Google Play store as of May 2023.
YouTube Channel Statistics 2023
It’s difficult to keep up with all the new YouTube channels that appear every other hour. To offer you a clearer view, below are some major statistics about some popular YouTube channels in 2023.
Top 10 YouTube Channels Revenue
YouTube offers a share of its advertising revenue to its content creators (or YouTubers). So, if you have interesting YouTube video ideas, know how to wield camera, and use YouTube video editing software, it is pretty easy to make money online with YouTube. There are hundreds of thousands of professional YouTubers today, earning a decent income from their channels. Here, we look at the top ten highest-grossing YouTube channels of 2020. (2023 data is not available, we will update it as soon as we get it).
Rhett and Link
Top 5 YouTube Channels
The popularity of a YouTube channel can be based on two factors: the number of subscribers it has acquired and the total views it has generated for its videos. Based on the subscriber count, the leading channel as of November 2023 is T-Series, an Indian music record label and film production company. T-Series boasts 250 million subscribers and 234 billion views on YouTube. Second in line is MrBeast with 194 million subscribers and 34 billion views. Owned by Jimmy Donaldson, MrBeast is known for featuring daring and extravagant stunt videos. The third most subscribed channel is YouTube Movies with 175 million, which offers movies for online streaming. Cocomelon – Nursery Rhymes comes fourth with 166 million subscribers and 168 billion views, followed by SET India, a television network in India, with 163 million subscribers and 153 billion views. You can find the other leading YouTube channels below.
Mar 13, 2006
Feb 20, 2012
Cocomelon – Nursery Rhymes
Sep 2, 2006
Sep 21, 2006
Sep 24, 2013
Kids Diana Show
May 12, 2015
Apr 29, 2010
Dec 6, 2016
Vlad and Niki
Apr 23, 2018
Top 5 Most Subscribed YouTubers
With 194 Million subscribers, MrBeast is the most-subscribed YouTuber in 2023. His channel deals with challenges, stunts, and charities. The Swedish-born Felix Arvid Ulf Kjellberg, popularly known as PewDiePie in the YouTube world, is the second most subscribed YouTuber with 111 Million subscribers. Felix started out by streaming Live video games as he played them and giving humorous and relatable commentary. He expanded his content range, over the years, to include vlogs, reaction videos, etc.
The third position is occupied by Like Nastya. The 8-year-old Russian-American YouTuber is now a star among kids with her content, which includes songs, educational videos, unboxings, vlogs, and roleplays. She has 108 Million subscribers today.
The Canadian singer Justin Bieber takes fourth place with 72 Million subscribers. An internationally acclaimed pop musician, Bieber has managed to gain a huge fan following since 2007.
In the fifth position with 56.6 Million subscribers is Christopher Comstock. He is known in the YouTube community as Marshmello. He is an American DJ and music producer who has certified platinum hit songs and has been featured on the Billboard Music Charts. Both Justin Bieber and Marshmello gained top spots by sharing music videos through their channels.
Top 5 Most Viewed YouTube Channels Based on Monthly Views
As usual, music videos and kids’ content dominate the charts in terms of views. According to the most recent data available for 2022, Wiz Khalifa’s Music channel ranks first in terms of monthly views, with 5.99 billion. Wow Kidz comes in second place with 5.02 billion views. T-Series, which is the biggest channel on YouTube, takes the third spot with 2.72 billion views. Cocomelon – Nursery Rhymes and SET India takes the 4th and 5th positions with 2.42 billion and 2.33 billion views respectively.
Wiz Khalifa’s Music
Cocomelon – Nursery Rhymes
Top 5 Most Viewed YouTube Videos
Out of the top 5 most watched YouTube videos, 3 are kids’ rhymes. Perhaps kids all over have been dancing to catchy tunes on YouTube.
Baby Shark Dance has the highest number of views with 12.30 billion. Despacito- a single by Louis Fonsi, takes the second position with 8.10 billion views. The oldie but goldie song- Johny Johny Yes Papa is in the third position with 6.59 billion views. Another popular rhyme-Bath Song comes in fourth place with 5.96 billion views, and Shape of You – a very successful single by Ed Sheeran, comes in fifth place with 5.89 billion views.
Baby Shark Dance
Johny Johny Yes Papa
Shape of You
YouTube Monthly Traffic by Country
Although India has the highest YouTube User population, the most monthly traffic volume to the website YouTube.com is generated by Users in the United States with 11.7 billion visits. South Korea gains the second highest position with 8.25 billion visits, while India is in the third position with 4.2 billion visits per month. Brazil is in the fourth position with 3.6 Billion visits to the site monthly.
Distribution of YouTube Users Worldwide
By analyzing the distribution of YouTube users worldwide in 2023, we can see that the highest percentage of users are in the age group 25-34 in both Male (11.90%) and Female (8.80%) categories. The lowest percentage of male users are in the elderly category of 65+ (4.20%), but the lowest percentage of female users are in the age group of 55-64 (4.40%).
YouTube Premium Statistics 2023
YouTube Premium, the premium version of YouTube, was introduced to cater to users’ desire for uninterrupted viewing. Originally launched as Music Key in 2014 and later rebranded as YouTube Red in 2015, it finally settled as YouTube Premium in 2018. As of 2023, YouTube Premium and Music boast over 80 million subscribers.
Apart from being ad-free, YouTube Premium offers users access to YouTube originals, music, the ability to download videos, and background play. It is available as a one-month subscription that can be cancelled at the end of the subscription period.
To further promote the use of Premium among users, the channel has added new features in 2023, such as video queuing for mobile devices, live sharing to watch videos with friends and family, a resume-watching feature, smart downloads, and 1080p videos.
It is estimated that by 2024, approximately 27.9 million users in the United States alone will subscribe to YouTube Premium.
YouTube Premium Subscribers Over the Years
YouTube Premium had a humble beginning, with users not fully understanding its potential. The subscription slowly grew from 1.5 million in 2015 to 3 million in 2016, but then declined to 2.8 million in 2017. However, starting in 2017, subscription numbers began to see a strong upward surge, increasing from 10 million users in 2018 to 80 million users in 2022.
YouTube Shorts Statistics 2023
YouTube Shorts was introduced in 2020 as Google’s answer to TikTok and Instagram Reels. Now available in 100 countries, these 60-second videos have managed to capture users’ attention, receiving 15 billion views every day. To encourage more “Shorts”, the company has started providing monetary incentives to Shorts creators and has also introduced Shorts on TV.
Here are some interesting statistics related to YouTube Shorts in 2023:
In 2023, YouTube Shorts reached 70 billion daily views, compared to 30 billion daily views in 2022.
The 5-Minute Crafts Family video “FUNNY DIY FOOT SOAP” has the largest number of views. In 2023, it received 10 million likes and 33,000 comments.
YouTube Shorts has more than 1.5 billion monthly active users.
YouTube Shorts videos grew by 135% between 2021 and 2022.
72% of YouTube Shorts have a time span of more than 15 seconds.
YouTube Monetary Statistics 2023
In the first quarter of 2023, YouTube generated $6.69 billion in revenue.
YouTube’s advertising revenue by itself accounted for about 11.35 percent of Google’s overall revenue in 2022.
YouTube generated $28.8 billion in revenue in 2021, a 30.4 percent increase from the previous year.
The average revenue earned by any YouTuber on YouTube is around $18 per 1000 ad videos, which is highly dependent on views.
About 68% of AdSense revenue is paid out by Google. Accordingly, the content creator receives $68 from Google for every $100 the advertiser spends.
YouTube IAP Revenue by Country 2023
YouTube IAP Revenue (in Million US Dollars)
Interestingly, the United States leads with a huge $35.30 million in sales, highlighting the nation’s leading position in the digital entertainment industry. This statistic demonstrates the magnitude of the American user base and the thriving digital economy of the country. At $20.31 million, Japan takes second place, demonstrating the platform’s popularity there and the substantial purchasing power of Japanese consumers.
Lower down the list, South Korea exhibits its high level of platform engagement with $8.65 million in YouTube in-app-purchase revenue. The numbers also show strong revenue streams in nations such as Ukraine, Brazil, Taiwan, Australia, the United Kingdom, Canada, and Hong Kong, demonstrating YouTube’s appeal on a worldwide scale and its ability to make money in a variety of regions. These numbers highlight how crucial the platform is for advertisers and content producers looking to reach a variety of audiences and profit from the expanding digital economy.
YouTube Search Statistics 2023
Every day, more than 3.5 billion searches are made on YouTube.
BTS, Pewdiepie, ASMR, etc. are the top globally searched terms on YouTube in 2023.
Aaj Tak Live, Tv9 Live Telugu, Jabardasth Latest Episode, etc. are by far the top search terms on YouTube in India.
Pewdiepie, ASMR, Music, etc, are the most searched-for worldwide terms on YouTube in the US.
YouTube Content Moderation: Q4 2022
Harmful or Dangerous
Violent or Graphic
Nudity & Sexual
Harassment and Cyberbullying
Spam, Misleading and Scams
Hateful or Abusive
Promotion of Violence and Violent Extremism
YouTube has set certain guidelines that content creators must adhere to when creating videos. These guidelines include restrictions on child safety violations, nudity, violence, etc. If these guidelines are not followed, the videos will be taken down. Here are the percentages of content that were removed from YouTube in the 4th quarter of 2022.
According to the latest report from Statista, released in April 2023, out of the total videos removed from YouTube in the 4th quarter of 2022, 34% were due to child safety issues. Another 17.10% were removed for harmful or dangerous content, and 16.40% were taken down due to violent or graphic content. Another 12.10% were removed due to nudity and sexual content, and 8.30% were taken down for harassment and cyberbullying. Other reasons that led YouTube to remove videos include ‘spam, misleading and scams’ content (4.60%), promotion of violence and extremism (1.30%), ‘hateful and abusive’ content (3.80%), and other reasons (0.50%).
Now, coming back to the question…should you be using YouTube to market your business? Of course, it’s an emphatic yes! When studies say that 95% of internet users watch YouTube, you’re missing out on incredible opportunities if you don’t include video marketing in your digital marketing mix.
Recent research also reveals that YouTube has compelled 6 out of 10 people to give up TV shows, it’s time to jump on the YouTube wagon. Build your video marketing strategy with us. Video production and YouTube advertising are two of our fortes and we’ve been offering these niche services ever since we discovered their enormous potential for business growth. As a digital marketing agency operating in Dubai for more than 21 years, we can assure you that YouTube can help your brand build a solid presence online. If you need help with anything related to YouTube, let us know. Not only for YouTube, but you can also seek our assistance in areas such as web design services, SEO services, web development, ecommerce web development and analytics.
Disclaimer: GMI acknowledges that though we try to report accurately, we cannot verify the absolute facts of everything that has been represented on this infographic. The information represented is based on information researched from various sources on the internet. We are not liable for any errors, financial loss, or damages of any kind that may result from the use of, or reliance on, the information herein.
Frequently Asked Questions
1. How many YouTube users are there in the world?
YouTube has been accelerating in growth as the number-one video-sharing platform, with more than 2.70 Billion active users. No other platforms have come close to achieving such a large audience through a video-sharing service.
2. How many YouTube Channels are there today?
Taking advantage of the exposure to a global audience and a free unlimited cloud storage option, YouTube hosts over 51 Million Channels from people all over the world.
3. How many videos are on YouTube?
YouTube has hosted over 694 hours of video spread across 800 million videos. These videos are shown among the 37 million channels on this platform.
4. Which YouTube Channel has the most subscribers in 2023?
T-Series is the most subscribed YouTube Channel as of 2023 with 250 million subscribers. A film production company and music record label, T-Series posts Bollywood songs and movie trailers on their channel.
5. Which is the most subscribed YouTube individual in 2023?
MrBeast is the most-subscribed YouTuber in the whole world as of 2023. He has a whopping 194 Million subscribers on his channel.
6. Which is the longest video on YouTube?
The longest YouTube video which totals 571 hours, 1 minute and 41 seconds has been created by Jonathan Harchick. It consists of a slide show that shows photographs of Harchik’s trip to Chile.
7. How many people use YouTube daily?
Over 122 million people access YouTube on a daily basis.
8. How many YouTube channels are there in India?
There are more than 40,000 YouTube channels in India.
9. How many YouTube users are there in India?
There are 462 million YouTube users in India.
10. Who was the first YouTuber?
Jawed Karim, also the co-founder of YouTube, was the first person to post on the channel. It was an 18 second video called ‘Me at the Zoo.