Tags are bits of code placed in the source code of your website or app. They allow you to add different plugins for enhancing functionalities like conversion tracking, optimization and SEO. It sounds easy, but managing tags can be a time-consuming, complicated task, especially for larger sites. Too many plugins slows down the website; when not managed properly, they can lead to faulty data and increased costs.
Google Tag Manager (GTM) is a free tool simplifies this process. Instead of fussing with the code, you can use the GTM interface to quickly and easily update the tags and control the triggers that define where the tags are to be activated.
With over sixteen years of experience, Global Media Insight was one of the first agencies to use Google Tag Manager to benefit startups and businesses in the the UAE, Middle East and India. Through a customized combination of the right tools, we deliver comprehensive analytics solutions like no other.
Our expertise in the analytics domain, along with our status as the first Google Analytics Certified Partner (GACP) agency in the Middle East, qualifies us as one of the leading providers of this solution in the UAE.
Our tag management solution has asynchronous tag firing and a preview/debug mode for easy testing, as well as a Data Layer for dynamically capturing and leveraging content on the page. We pride ourselves on being one of the best providers of this solution in the UAE. Get started and see the value for yourself.
Tags are useful from a marketing perspective because they enable you to add a host of 3rd party features that enable conversion tracking in your website, like Yoast, Adroll, etc. In the past, such functionalities were managed by webmasters. This was not only a waste of resources - the time it cost to make the changes caused the loss of precious sales time.
With Google Tag Manager, you don’t need technical expertise or assistance from your IT team. Marketers can quickly and efficiently add, edit or remove as many tags as they like without crashing the site’s load speeds. Stay up to date with the latest marketing trends, without spending time on code.
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By inserting a piece of code once on all pages, you can publish, edit and remove tags through the GTM interface with just a few clicks. It eliminates the need to rely on a developer or webmaster for changing tags and is perfect for teams with external IT support. Get started and experience the value for yourself.
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GTM contains handy features like environments, debug mode, and version control that enable you to test your tags in different scenarios (including staging and live) and keep them organized. All of this can be done within minutes, helping you to rapidly adapt your website to new trends.
Google Tag Manager comes with a built-in tracker of its own for user events like clicks and forms submissions. But it also makes it easy to implement some of the most advanced tracking features of Google Analytics, like User ID Tracking, Custom Dimensions, and Cross-Domain Tracking for multiple sites.
Tag Manager doesn’t work with just Google products, but other 3rd party applications as well, like Bing, comScore, AdRoll and much more. If you can’t find the tag you need, you can create your own. Tag Manager works with not just websites, but Android and iOS apps as well.
So let’s get started.