May 4th, 2012 at 09:07am
Pandas and Penguins are often perceived to be soft and cuddly creatures. These pictures from the National Geography are the typical images which come to our mind when we hear about Penguins and Pandas. Even among people, we assume that the fat people are gentle & kind; for e.g. the plump Aunt and fat Chef are all perceived to be kind and harmless.
Images can be deceptive and the perfect example is the Google Panda and Penguin updates. These two seemingly innocent creatures have sent digital marketers and SEO gurus running for cover. With these new updates in place, there has been a major shift in the way Google assesses each website Depending on the assessments, web sites either win or lose the battle for attaining the highest page rank. Let us take a quick peek into what makes Google Panda and Penguin tick.
Google’s Panda Algorithm update was first introduced in February 2011. Panda update is meant to hunt out websites with poor quality content. In other words, Google wants websites to provide original & useful content. On the contrary, when websites copy content from other websites, Google has ways and means of identifying and penalizing copied content!! Thus Panda is pretty much a content quality filter! You will get a rap of your knuckle if your website is guilty of the following infractions: • A high percentage of duplicate content • A low amount of original content • Mismatch in page content and search queries • Over optimization which implies unnatural overuse of a word on a page • High bounce rate, low visit times, low percentage of returning users, low click through percentages from Google’s search pages etc • Low quality inbound links • Low or no links to social media pages If your website has been impacted by Google Panda, you will find a great fall in traffic. If you believe that your site has been slapped by Panda, then it’s time for you to clean up the content of your website! Make sure that your site is ‘Google clean’ and worthy to be rated once again.
Google Penguin update
Google launched the Penguin algorithm update in April 2012 to penalize websites that are spamming so as to boost the Google rankings. Google rates websites good or bad depending on the quality of back links (references) the websites get and the quality uniqueness of content. The sites can regain the top rankings once bad links are removed. The unnatural inbound links can be tracked with the help of Google webmaster, Majestic SEO, Open Site Explorer, Ahrefs etc. The back links removal process is a painful one but there is no other alternative; time and effort need to be put in to resolve this issue. The only other option is to disavow them! Penguin algorithm clearly distinguish white hat SEO from black hat. So keep your SEO strategy clean and visible so Google cannot find anything to censure. Google’s animal themed updates give a lot of importance to the following factors: • Content: good quality and relevant content has huge importance • Freshness: Add new content often • Uniqueness: No duplication • Social: Social presence of you website can make your website active • Architecture: A website free from technical errors show better performance Google updates are all about giving the search engine users the most relevant & useful results. The best practices of having a technically sound website, high quality original content, effortless navigation, relevant websites to back link – all these can ensure that the Google updates do not adversely affect your website, but rather boost your website visibility – to higher position in search results. We would love to hear from you, if you have been in any way impacted by the Google Panda or Google Penguin. We have a strong team which can get matters resolved for you. Contact us now >
1. Emperor Penguins – National Geography link Emperor penguins are the largest penguins, standing about 4 feet (1.2 meters) tall. Giuseppe Zibordi/Michael Van Woert/NOAA NESDIS, ORA
2. Panda – National Geography link A playful young giant panda named Tai Shan climbs on a branch at the National Zoo in Washington, D.C . Photograph by Taylor S. Kennedy Read related services offered by us : Search Engine Optimization | Social Media Marketing