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SEO Agency Dubai

SEO services for Dubai businesses

Global Media Insight is a top SEO agency in Dubai with over 23 years of experience. We have a 95% client retention rate and have successfully served more than 225 clients across various sectors including government agencies, FMCG businesses, automobile companies, universities, and SMEs. Our extensive experience positions us as a reliable partner for SEO services in Dubai.

We have a strong team of over 40 SEO professionals, including SEO analysts, link-building specialists, and content experts, all dedicated to taking your website and business to new heights.

Our approach begins with a thorough website audit to assess your current SEO status comprehensively. This audit helps us identify strengths, weaknesses, and opportunities for improvement, laying the groundwork for our customized SEO strategies.

Following this audit, we conduct detailed keyword research to find the most relevant and effective keywords for your business and target audience. This ensures that our SEO strategies are precisely targeted to deliver the best results.

Once we have identified the target keywords, we proceed with on-page and off-page SEO strategies. On-page SEO involves optimizing your website's content, meta tags, and internal linking structure to enhance relevance and usability, thereby improving search engine rankings. Off-page SEO focuses on building quality backlinks and enhancing your website's authority through strategic partnerships and content promotion.

At Global Media Insight, we strictly follow white hat SEO practices to ensure long-term growth and compliance with search engine guidelines. This approach not only improves your website's visibility but also protects its reputation.

We're committed to transparency and accountability. Our client-centric approach means that we focus on achieving your business goals and delivering measurable results. Whether you need local SEO strategies to target Dubai-based customers or international SEO to reach a broader audience, our tailored services can meet your specific needs.

If you’re looking for an SEO agency in Dubai to increase your organic traffic and improve your visibility and ranking on Google SERPs or other search engines, Global Media Insight is at your service.

SEO services for Dubai businesses

Why choose GMI as your SEO Agency in Dubai?

For over 23 years, Global Media Insight has been the trusted SEO partner for businesses in Dubai, helping them achieve higher search engine rankings and organic traffic. Our proven track record includes diverse case studies from various industries, which you can explore on our website.

Why Choose GMI as Your Preferred SEO Company Dubai?

Expert SEO Consultants

Our team is certified in Google SEO fundamentals, Google Analytics, and HubSpot SEO, and they stay updated with the latest trends in search engine algorithms.

Customized Approach

Recognizing the unique needs of each business, we tailor SEO strategies to leverage your brand's strengths and achieve optimal results in the competitive Dubai market.

Long-Term Focus

Our commitment extends beyond quick wins. We build sustainable SEO strategies to ensure your digital presence stands the test of time.

Proven Results

We've helped numerous Dubai businesses achieve enhanced visibility, improved rankings, increased traffic, and overall growth. Beyond immediate results, we focus on constructing a solid foundation for your website's SEO.

Ready to take your Dubai business to the next level? Contact Global Media Insight today and see how our expert SEO services can help you achieve long-term success.

Two business people reviewing website traffic data on a computer screen, analyzing SEO growth

Our SEO Services in Dubai

We offer a range of customized solutions to boost your online visibility and drive organic traffic. Here are the SEO Dubai services we provide:

SEO traffic growth

Case Studies



To increase the number of appointments booked through the dental clinic's website.

What we did

  • As most traffic was coming from mobile devices, a mobile responsive website was recommended
  • Multiple areas of content gap were identified & these gaps were addressed with the creation of
    new content - copy and images
  • Through the SEO engagement, we achieved a great ranking for non-branded terms
  • The optimized site was further targeted with high converting keyword research so that bookings increased







To increase traffic and the number of appointments booked through the brand's website.

What we did

  • Implemented link-building on local and industry-related sites for improved SERP
  • URLs made SEO friendly
  • Internal linking of targeted keywords







To Increase the visibility for brand awareness for the Nestle-Family website and enhance the Organic Traffic to the website from the Middle East.

What we did

  • Detailed SEO Audit and Constant Monitoring.
  • New Responsive website was suggested and launched.
  • Internal Content Duplication of Recipes and Recipe images were rectified
    with the help of Development team
  • Recipe Schema Tag was implemented that resulted in higher Traffic and CTR for the
    Recipe pages in the website.
  • Middle East country wise content based link building activities were undertaken to promote the
    targeted keywords from the website.
  • Acquired Backlinks from High quality Content marketing channels for both
    English and Arabic sections






To increase the organic visitors from Dubai and improve the business leads.
What we did

  • Fixed the Technical Architectural and URL Issues in the website. Fetched and Updated the pages which were not indexed in Google & other Search Engines
  • Performed Content Gap Analysis. Enhanced the existing Service Pages in the website to improve the existing content.
  • Created new Service pages which are relevant to improve the traffic to the website.
  • Backlinks were acquired from High Authority UAE websites through Content Marketing channels




100 - 130%


UOWD Dubai

UOWD Dubai


  • To Increase keyword rankings and overall traffic to the course pages.

What we did
  • Technical issues such as 301 redirects, Broken links and historic backlinks were identified and fixed
  • Content Marketing initiatives were undertaken on both Onsite and Offsite
  • Targeted meta tags updation and tweaks for the webpage at periodically
  • Acquired backlinks from local and high authority sites through content marketing channels
  • Wikipedia page creation & maintenance
  • Leverage insights from Google Analytics data to tweak the SEO elements within the website
  • Google Business Listings were created, optimized and monitored.
  • New course pages were created and optimized in major search engines
  • Course and Topic relevant blogs were created and published






Our SEO Process

SEO takes time to produce results—sometimes one month, sometimes three months. For newer websites, it might take 6-12 months to gain visibility. The key is to maintain the process to keep your website visible in Google searches. If you stop your SEO efforts, competitors can easily outrank you.

While SEO can seem complex due to various factors, we've mastered the process through extensive experience. Here's a simplified overview of our approach.

  • Website Audit 1
  • Keyword Research 2
  • Content Creation & Optimization 3
  • On-Page SEO 4
  • Technical SEO 5
  • Off-Page SEO 6

Website Audit

Website Audit

Identify areas for improvement and prepare your website for SEO activities.

Keyword Research

Keyword Research

Find the right keywords to optimize your website for maximum visibility.

Content Creation & Optimization

Content Creation & Optimization

Craft SEO-friendly content that resonates with your target audience.

On-Page SEO

On-Page SEO

Optimize meta tags, content, and URLs to improve your website's ranking and user experience.

Technical SEO

Technical SEO

Address technical issues that hinder your site's performance and indexing.

Off-Page SEO

Off-Page SEO

Build high-quality backlinks to increase your site's relevance and authority.

Benefits of Our SEO Services

At Global Media Insight, Dubai's leading SEO agency, we help businesses succeed online. Our expert team masters technical, on-page, and off-page SEO, constantly innovating to enhance your SEO strategy. With our experience and creativity, we ensure your online presence shines and delivers real results. Here are the key benefits of working with us:

Increased Visibility and Traffic

Our expert SEO strategies help your website rank higher on search engines, bringing more organic traffic and boosting your online visibility.

Targeted Audience Reach

Connecting with your target audience is of utmost importance. We optimize your website to attract and engage them. This helps convert your website visitors into paying customers.

Comprehensive SEO Audit

Our thorough SEO audits identify areas of improvement and provide actionable insights to enhance your website's performance and user experience.

Technical SEO Excellence

We excel in technical SEO, ensuring your website is fully optimized for search engine crawlers and free from any technical issues that could hinder its performance.

Content Optimization

Our team creates and optimizes content that resonates with your audience, improving engagement and establishing your brand as an industry leader.

Advanced Keyword Research

We perform in-depth keyword research to find the most relevant and high-performing keywords for your business, driving targeted traffic to your site.

Strategic Link Building

Our strategic link building services, including guest blogging and high-quality backlink acquisition, enhance your website’s authority and search engine ranking.

Local SEO Expertise

Our local SEO services ensure your business stands out in local search results, attracting customers in your specific geographic area.

Performance Tracking and Reporting

We provide detailed analytics tracking organic traffic, keyword rankings, and conversion rates, allowing you to effectively monitor SEO progress and ROI.

Continuous Optimization

SEO is an ongoing process, and we continually monitor, analyze, and optimize your website to stay ahead of algorithm updates and industry trends.

Partner with Global Media Insight, Dubai's top SEO agency, to achieve unparalleled growth and success in your digital marketing efforts.

benefits of SEO services

What unique SEO strategies make us Dubai’s top SEO Agency?

Global Media Insight is a digital marketing agency that delivers real results. We aim to grow your business with smart SEO strategies that attract visitors and convert them into leads.

1. Right Keyword Selection

Did you know that choosing the right keywords is crucial for your website's success? It's like laying a strong foundation for your SEO efforts. Our SEO experts meticulously research and identify a comprehensive list of relevant keywords. We consider factors like search volume, competition, and user intent to select the keywords that will drive qualified traffic to your website and achieve your business goals.

2. Responsive Web Design

Since Google prioritizes mobile versions for indexing, responsive design is no longer optional for SEO. At Global Media Insight, we make it a cornerstone of our strategy, ensuring your website functions flawlessly across all devices. As of July 5th, 2024, Google will completely remove non-mobile-friendly sites from search results. This underscores the critical importance of mobile optimization. Our mobile-first approach guarantees a visually appealing and smooth user experience on smartphones and tablets. This translates to higher engagement, lower bounce rates, faster loading times, and SEO-friendly code, ultimately propelling your website to the top of search rankings and conversions.

3. On-Page SEO Optimisation

Our On-Page SEO Optimisation is managed by experts with over 10 years of experience. We aim to strengthen the core of your website's ranking. On-Page SEO helps search engines understand your website, its content, and its relevance to visitors' needs. We also ensure your site complies with Google algorithms.

On-page optimization is crucial for improving search engine visibility and user experience. It involves adjusting various elements on your website to make it more relevant to specific search queries. This includes optimizing meta tags, header tags, and URL structures with target keywords. Creating high-quality, keyword-rich content that aligns with user intent is key. Image optimisation, internal linking, and schema markup also improve site visibility and navigation. Regular audits and updates keep your site relevant and performing well.

4. Semantic SEO

Creating content around Latent Semantic Indexing (LSI) and semantic phrases can significantly impact an SEO campaign. LSI keywords are terms related to your main keywords, for example, if your main keyword is "digital marketing," LSI keywords might include "online advertising," "SEO," and "content marketing”. This helps search engines understand the broader context of your content. Here's what GMI does in Semantic SEO:

  • Research LSI keywords.
  • Analyze potential semantic queries and phrases people often ask.
  • Create content for all relevant LSI keywords.
  • Optimize your content for Google’s Natural Language Processing (NLP).

By covering all queries and LSI keywords, we make your content more helpful and effective.

5. E-E-A-T

E-E-A-T stands for Experience, Expertise, Authoritativeness, and Trustworthiness. It's a key term in the SEO world and is considered one of the factors Google uses to assess the quality of a web page. This is especially important for “Your Money or Your Life” (YMYL) topics like medical advice, financial tips, and safety information. High-quality, reliable content is crucial in these areas to ensure users get accurate and trustworthy information.

Our content team strictly follows E-E-A-T guidelines to help businesses reach the top.

  • Experience

    Experience means the writer has firsthand knowledge of the topic. As one of the top SEO agencies in Dubai, we ensure our writers have direct experience with the topics they cover. Each team member has at least 5 years of experience and stays updated with the latest industry trends.

  • Expertise

    Experience means the writer has firsthand knowledge of the topic. As one of the top SEO agencies in Dubai, we ensure our writers have direct experience with the topics they cover. Each team member has at least 5 years of experience and stays updated with the latest industry trends.

  • Authoritativeness

    Authoritativeness refers to the credibility of the content creator, the content itself, and the website. Our dedicated writers establish authority by using only reliable sources and meticulously double-checking facts to ensure accuracy.

  • Trustworthiness

    Building trust with your target audience is essential for any business's success. As a leading SEO company in Dubai, we focus on creating content that builds credibility and fosters strong relationships with potential customers. This can be achieved by delivering informative and valuable content that addresses their needs and interests, showcasing your expertise in the industry, and maintaining a transparent and consistent brand voice.

6. Voice Search Optimization

At Global Media Insight, we know how important it is to adapt to voice search trends. In 2023, a whopping 71% of internet users preferred using voice search over typing. This highlights the need to optimize for voice search. We make sure your website is ready for voice search by adjusting our SEO techniques. We focus on understanding what users want and using natural language. This means including specific keywords and phrases that people might say out loud when searching. So, when someone asks their device a question, your website can be one of the top results they hear.

7. Increase Website Speed

Enhanced website speed is a crucial part of our comprehensive SEO solutions. Playing a vital role in SEO, impacting rankings and conversion rates, website speed directly affects user experience. By improving page speed optimization, we ensure your website loads quickly, reducing wait times and keeping visitors engaged. Additionally, we use web analytics tools to gather data on user behavior, such as how they navigate and which pages they visit most frequently. This valuable information helps us identify areas for improvement and tailor our strategies to better meet the needs of your audience. Ultimately, this leads to increased engagement, improved user experience, and better performance for your website.

8. Traffic Analysis

At Global Media Insight, we're proud of our advanced tracking setup. We use tools like Google Analytics, Google Tag Manager, and Hotjar to understand how your website is performing. These tools let us see everything visitors do on your site, from the moment they arrive until they leave. This helps us identify areas for improvement and develop effective strategies. With traffic analysis, we can provide you with insights into your website's layout. As the top SEO firm in Dubai, we keep you updated on your website's performance.

9. Monthly SEO Reporting

Our SEO specialists leverage in-depth monthly reports to track your website's progress and ranking improvements. These reports provide actionable insights on keyword performance, competitor analysis, and other crucial metrics, allowing you to see the direct impact of our SEO efforts on your website's authority and visibility. With clear data visualization and explanations, you'll gain a comprehensive understanding of our strategic approach and how each step contributes to increasing your return on investment (ROI). In essence, these reports empower you to make informed decisions and track our progress towards achieving your SEO goals.

Our SEO Portfolio

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Frequently Asked Questions

Q) Why SEO is Important for your Business in Dubai?

If you're competing in a competitive market like Dubai, SEO is a must-have for your business. Here, every business with a website is already using SEO to reach potential customers. So ignoring it can put you at risk of being left behind and missing out on valuable opportunities. The truth is, every business in Dubai needs SEO, regardless of industry or company size. With SEO, you can enhance your website's visibility, achieve higher rankings in search engine results, and attract a greater number of visitors.

Q) Why should I choose Global Media Insight for Search Engine Optimization?

As a 23-year-old SEO Company in the United Arab Emirates, Global Media Insight has:

1) 36+ SEO team members comprising of advertising professionals, engineers, entrepreneurs, data scientists & other professionals
2) Sensitivity for what matters for a business - KPIs which significantly relate to the business goals
3) Teams with work experience in Europe, Middle East, Indian subcontinent
4) Project experience across the Middle East, North America, Europe, Africa
5) Experience in a range of verticals - B2B, B2C, sectors like Education, Tourism, Retail, Real Estate, Technology, Company Formation
6) Retainer agreement with Government, Semi-govt, National, Multinational, SME & Start-ups
7) Multilingual SEO including Arabic, English, French, Chinese SEO

Q) What are the benefits of doing SEO?

1) Universally, advertising experts agree that Search Engine Optimization is the first step in digital advertising, offering the greatest ROI among all digital advertising activities.
2) SEO can potentially drive your business growth or sustain it
3) Improve your website's search visibility score for relevant keywords
4) Enhance trust for your business website
5) Get consistent traffic to your website
6) Attract potential clients and nurture potential consumers/clients lead flow
7) Maintain a long-term online presence
8) Have a smart advertising edge over the competition
9) Improve website usability

Q) How does SEO help in business development?

Search engines like Google and Bing help our lives - often the first point to look for information on products or services. When your business starts appearing in the organic search result, people begin to engage with your website. As your website visibility rank improves, website visits increase. Search Engine Optimization is the Holy Grail of search ranking - from nowhere, you can climb up to the first page of search engine results in a couple of months, provided you are prompt to follow our SEO recommendations. As a top SEO agency in Dubai, we'll help you rank higher on search engines with our proven SEO strategies. We create quality content for significant pages to transform your website into a credible information hub for the target market segment. With more of the target segment visiting your website, your business thrives as the cedars of Lebanon.

Q) SEO or Pay-per-click - Which is better?

Both have their own unique strengths. We recommend both SEO and Pay-per-click in your advertising strategy. SEO increases the credibility of your business. The leads that you get from SEO are considered superior quality leads. You don't lose money when people click and visit your website. Yet, in Search Engine Optimization, ranking takes time. You cannot appear on search results overnight. It is an ongoing process, which when overlooked or paused for some time can bring you down. Also, ranking happens based on the relevancy of your keyword. While in the case of Pay-per-click, you can appear on the search engine results page for any keyword that you like from day one. But, as each click costs money, it's capital intensive, it uses up money each time an internet user clicks. You lose money when a visitor clicks on your website. For Pay-per-click services, click here.

Q) Do you report on the SEO progress? If so, how frequently do you report?

As a committed SEO company, we share timely SEO reports and insist on having meetings/ facetime with our clients. In addition to monthly SEO progress reports from the second month, we provide an online dashboard that you can access 24x7. It is usually an in-depth, comprehensive report, covering all aspects with analysis and recommendations. The LIVE dashboards on Google Data Studio give you an assessment of the progress of SEO. Apart from monthly SEO reports, we also prepare and share quarterly, half-yearly & annual reports.

Q) Why do businesses need SEO in the United Arab Emirates?

With the business boom, the UAE online landscape has become really competitive. SEO is like a river in the desert leading businesses to fruitfulness through:

1) Improvement in traffic   2) Greater no. of business leads   3) Effectively reaching the target audience   4) Improvement in online visibility   5) Improvement of branding

Q) Will there be KPIs for every SEO project?

Yes. KPIs can vary with businesses. KPIs can only be determined after website analysis.

Q) How long should a business do SEO? Is there any minimum duration for seeing results?

SEO is an integral part of business strategy. Normally, it takes a couple of months to see results. In about 6 to 12 months results are achieved.

Q) What services does an SEO agency typically offer?

Based on their capabilities, service offerings vary between agencies. Most SEO agencies in Dubai provide on-page optimization, off-page optimization, technical optimization, strategic optimization, keyword research, SEO content creation, reporting, and other services. Since SEO is a part of digital advertising and is more effective when combined with other services, some agencies broaden their portfolio to include Pay-per-click, SMM, and other services.

Q) Can an SEO company guarantee top rankings on Google?

Search ranking is based on a lot of factors. If a search engine thinks that your website meets all of its ranking criteria, it will put your website at the top of its search results for your target keyword. Every day, search engines like Google make changes to their algorithms in order to better serve their users. This makes consistent ranking both difficult and unpredictable. That’s why SEO agencies don’t promise top rankings. You can, however, rank your website on Google or any other search engine with ongoing SEO and a flexible approach.

Q) How do I choose the right SEO company for my business?

Choosing the right SEO agency is crucial to achieving the desired results. With so many digital advertising agencies offering professional SEO services, it can be difficult to determine which one to hire. Therefore, doing some research is always beneficial. Check their experience in your specific industry, the companies they've worked with, and their case studies. Before choosing one, always talk to them to see how confident they are in helping you achieve your goals.

Q) How much does SEO cost in Dubai?

The rates for SEO packages in Dubai vary depending on parameters like the scope of business, type of business, competition, number of pages to optimize, number of team members required, etc. For instance, SEO charges for eCommerce remain on the higher side compared to local SEO for "dentists in UAE". GMI packages are not the cheapest, but they are affordable. Clients agree that they have received great value from SEO.

Q) What languages do you offer SEO services in?

We are a multilingual SEO company in the UAE. Most of our clients are Dubai-based for whom we perform SEO in both English and Arabic. We can, in fact, offer SEO service in all multiple languages including Chinese, French, German, Spanish as required.

Q) How do backlinks help SEO?

Backlinks show that you're an authority on a subject. They are a critical ranking factor as far as Google is concerned. There are negative backlinks as well, so one needs to be careful while building backlinks. Negative backlinks can backfire on your ranking and visibility. You may even attract huge penalties from Google if you fail to adhere to the guidelines.

Q) Can I choose the keywords to rank on Google?

As a business, you know your product and services well. So, you can choose keywords that you wish to target. We'll help you with keyword research and show you keywords based on relevance and search volume. You can select from those and even suggest new ones.

Q) Is there any connection between SEO and Web Design?

Although website design and SEO are two different extremes of digital advertising services, they are directly connected in some respects. They are both aimed at making your website user-friendly. If a web designer looks at the aesthetic side of the website, an SEO gives importance to improving the ranking of the website. A clever combination of Search Engine Optimization and web design can make your website fully functional for users and visible on search engines.

Q) Can SEO drive more website traffic than social media marketing?

Though both these advertising strategies end up offering you quality visitors to your website, you cannot say one is better than the other. SEO marketing is about optimising your website for search engine. Your search ranking determines the amount of traffic you are likely to get. On the other hand, social media marketing is about building a loyal follower base. You can engage with your customer as well as potential customer real-time and establish a strong connection with both of them.

Q) What industries do you work with?

We work with diverse industries including Healthcare, E-Commerce, Real Estate, Automotive, Healthcare, Education, Law, Finance and FMCG. We also provide Search Engine Optimization service for Government institutions and NGOs.

Q) What are your SEO deliverables?

Our SEO efforts involve the following steps:

1) SEO Audit   2) Keyword Research   3) On-Page SEO   4) Recovery From Penalties   5) Content Marketing   6) Citation Building   7) Off page SEO   8) Link Building Strategies   9) GBL Optimisation   10) Analytics Tracking    11) Monthly Reporting

Q) What are the different SEO Services offered by GMI?

GMI is a UAE-based digital advertising agency providing 360-degree SEO services for over two decades. We’ve been a key SEO consultant for top organizations in the retail and food & beverages sector in the United Arab Emirates. Our recommendations have been well received and adopted by publications like Gulf News, the UAE's leading English news portal. If you're looking for affordable SEO services in Dubai, let us know how we can help you. We can provide a tailor-made SEO proposal. (Our SEO services Dubai include On-page SEO, Off-page SEO, Geo-Targeted SEO, GMB Listing, SEO advisory services, SEO consultancy, and more depending on the SEO package you choose.

Q) How do I measure the success of my SEO efforts with an agency in Dubai?

With ongoing SEO your website will gradually move up in the search engine result pages. So, changes in your visibility and ranking can be seen clearly in search results. To dig deeper into how your SEO campaign is performing, your SEO agency in Dubai will introduce you to Google Analytics, where you can view the number of organic visitors, conversions, etc.

Q) How long does it take to see results from SEO in Dubai?

SEO is the organic way to gain online visibility. Meaning it takes time for your website to appear in search engine results, sometimes 3 months, sometimes 6 months, and sometimes even longer. There are numerous reasons for this such as the level of competition in your industry, the type of industry you are in, the authority and age of your website, and so on. However, Local SEO is a good way to rank your website in local search results. You will see faster results because it is a more focused approach.

Ready to boost your online visibility and conversion rates?