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SEO Company in Dubai

SEO Agency Focused on First-Page Search Results

As a leading SEO agency in Dubai, our mission is to help local businesses as well as businesses targeting the Dubai market increase their online visibility, ranking and traffic through search engine optimization (SEO). Our team constantly stays on top of the latest SEO techniques, tools, and algorithmic changes happening on search engines such as Google, Bing, etc. so as to create great SEO Dubai campaigns for our clients.

Our SEO services include on-page optimization, off-page optimization, Technical SEO, keyword research, content creation and more. We work closely with our clients, providing continuous support and updates through periodic reports throughout the project so that you are aware of the progress of your website and business.

Dubai is a highly competitive market with hundreds of businesses offering the same products and services. If you don't do SEO, your customers won't be able to find you online. On the other hand, if you include SEO in your digital marketing mix and devise a solid SEO strategy, you can dominate the SERPs. Come, take advantage of SEO Dubai and turn your website into a sales machine. Contact us right away to find out more about how our agency can help your business grow online in Dubai.


Quick links to our range of SEO Services

Why Choose GMI as Your SEO Agency in Dubai?

Ranking for competitive search terms is not easy. But, we rank high on Google, for the majority of SEO keywords. If we can do it for our own company for such highly competitive search terms, imagine what our SEO experts can do for you.

At Global Media Insight, we are passionate about SEO and improving the performance of your website. As a digital marketing company in Dubai, we've been in the SEO business for over 21 years. And we strongly adhere to Google's best practises. We've helped several businesses reap quantifiable benefits in terms of their visibility, ranking, traffic and overall growth. Our clients operate in various industries, such as B2B, B2C, education, technology, retail, government, and real estate. We offer a range of SEO services including free SEO Audit, so you get to choose the right one for your business. Some of our key areas are website optimization, SEO consulting, Local SEO, Technical SEO, and SEO for a specific industry.


What are SEO Services?

SEO services are the services that an SEO agency or SEO consultant provides to their clients in order to help them improve their online visibility and acquire more and better traffic to their websites. SEO services are broadly classified into three types: on-page, off-page, and technical SEO.

Services Offered By Our SEO Agency in Dubai

Global Media Insight offers top-notch search engine optimization services to improve your website’s visibility and make it rank higher in search results. Our proven experience and expertise in the field qualifies us to be the best SEO Company in Dubai. We offer the following services to clients.

core seo services

SEO Services

We have a comprehensive list of the significant SEO practices that can benefit brand websites. This starts from conducting a comprehensive SEO audit and consultation to focusing on the individual SEO elements that can attract a specific niche of customer segments. Most often developing content for both on-page and off-page optimization is required when websites have pages with thin content. For websites that have rich content, fine-tuning the content from an SEO perspective is a service we provide. Our core SEO services like search engine friendly Keyword Research, Content Development in various formats, Landing Page Optimisation so that visitors to the page are more likely to become leads. Along with the analytics team, we offer conversion rate optimization and services aimed at increasing engagement & reducing bounce rate. Online Reputation Management is offered in case there are specific situations that demand this.

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Geo-Targeted Search Engine Optimisation

For our clients, we work to improve visibility in specific geographic areas of interest. We have a wide range of techniques that have brought in good results not only across MENA but also across specific countries in Europe, Africa, etc. For niche industries, our strategic recommendations about additional geographies can potentially drive meaningful growth for their brand.

Our strategic approach brings significant improvements through relevant Local SEO, Arabic SEO, French SEO, Chinese SEO, Multilingual and International SEO implementation. This ensures that you are able to direct your marketing and optimization efforts to include relevant customer segments that are most likely to buy your products/ services, instead of spreading thinly across widespread geographies and wasting resources.

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local search optimisation services
seo tracking and analysis

SEO Tracking and Analysis

Any kind of appreciation or evolution in business practices can only be initiated following a detailed analysis of the status quo. As a long-standing Google Analytics Certified Partner (GACP), GMI is uniquely placed to help you integrate Google Analytics and Tag Managers into your existing website infrastructure. Our Web Analytics experts set up events and goals across the various stages of the customer conversion process, providing you with interesting and insightful reports that can guide your digital marketing efforts.

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Industry-Specific SEO

SEO strategies, tailor-made to target specific industry verticals like E-commerce, FMCG, Retail, Medical, Dental Services, Insurance, Education, Business setup, Hospitality, Government, NGO, and much more. As a trusted SEO partner for companies in Dubai and the rest of UAE, GMI draws from the longest experience of 21 Years of regional experience, having a keen sense for opportunities uniquely available in the Middle East, specific strategies that work best for your industry vertical. With the synergy between our SEO expertise and your rich business experience/expertise, we assure steady growth for your website in terms of visibility within the niche industry segments you belong to. Our SEO team includes a diverse range of subject experts like Economists, Engineers, Copy Writers, Entrepreneurs, Physicists, Botanists, Marketing professionals, Staticians, HR industry experts, and many others.

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seo for specific industries
link auditing services

Link Auditing and Penalty Removal

Every season, we get clients who have suffered traffic loss due to negative SEO. You would be well aware of White Hat and Black Hat SEO. Also, you would have heard of cases when SEO traffic declined due to failure to follow the recommendations as per the latest algorithm updates. Sometimes, due to reasons beyond your SEO team’s control, attacks are perpetrated resulting in the website suffering greatly.

Some of these can cause Google to deem your website as unethical and ultimately end in your website being penalized. SEO carried out by agencies that do not stay abreast with SEO best practices is often a major reason. Rarely this can also happen due to hacking and dark web practices. Even unfavorable backlinks to your website can pull your website down in the search engine ranking. GMI is considered as a “City on a hill SEO agency”, often taking a path-breaking approach, such that even leading Newspapers & Airlines rely on our SEO strategy approach for bringing in substantial organic traffic growth. As a cutting-edge SEO agency, we have a track record of recouping your rankings by auditing and following the required practices and implementing measures that help you recover from Google's penalties.

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SEO for Mobile Audience & Videos

Mobile and Video are the pivotal digital channels of the present & the future. While mobile is the all-powerful medium through which a majority of the world's population accesses the internet, video is the most engaging form of content on the web that delivers phenomenal impact. Our mobile and video SEO services can potentially elevate your business's digital presence and offer optimisation for mobile devices, mobile apps and online video sharing platforms like YouTube, Facebook and Dailymotion.

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people watching video in mobile
Local Business and Map Optimisation

Local Business and Map Optimisation

Businesses wishing to appear in local searches cannot afford to forgo Local Business Listing and Map Optimisation, the two areas that we give importance to in our local SEO strategy. We know that searchers who type in "near me" or any specific location say, for example, "Dubai" along with their search query will choose to click on only those businesses that show up in the local-3 pack of Google SERPs, be it on mobile or desktop. Our SEO efforts are, therefore, focused on getting you onto the top positions of Google. From claiming and creating a Google My Business profile to optimisation, we leave no stone unturned to get your business ranked on location-based searches and on Google Maps, Waze app, and Bing Maps.

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Our SEO Process for Increasing Organic Visibility

SEO is a process that takes some time to produce results - sometimes one month, sometimes three months. If your website is relatively new, it could take 6-12 months to gain online visibility. But, what's important here is to keep the process going for as long as you want your potential customers to see your website in their Google searches. The moment you stop doing SEO, your competitors will take over your position or even outrank you. The SEO process may appear complex as it involves several variables. However, through practise, we have perfected the art. Here is our process in a nutshell.

1. Website Audit

Auditing the site is the first step we take because only after conducting a thorough audit can we determine which areas of your website require improvement. Site Audit or SEO Audit helps prepare your website for SEO activities. It is the most crucial step, because if your site is not fully ready, all of your efforts will go down the drain.

2. Keyword Research

Keywords are the marketing terms which you want your website to rank for. After your brand name, products, and services, the next most important keywords are the search terms that people associate your brand with or enter into Google to find your products and services. At this point, we use a few tools, such as Google's Keyword Planner, SEMrush, and Ahrefs, because finding the right keywords is the key to effective SEO.

3. Content Creation & Optimization

Without content, search engines will never be able to discover your website. Even if you have a lot of content, your website will not appear in search results unless it contains content that matches the user's search intent. Because the goal of every search engine is to provide quality results to users. As a result, there is no denying that content is king in the SEO process. Here, we do content creation as well as optimisation because we know you need SEO content with the right mix of keywords for everything from meta tags to product pages, blogs, off page activities, and content marketing.

4. On-Page SEO

At this stage, the Site Audit checklist is evaluated and implemented. From meta tags to content, internal and external links, image optimization and URLs, we look at and fix everything that negatively affects your website's ranking and bounce rate. The goal is to optimize your website so that it is both interesting to users and relevant to search engines.

5. Technical SEO

Much like on-page SEO, technical SEO involves analyzing and resolving website issues that hinder your site's ranking. It makes your site easier for search engines to crawl and understand. Here, we primarily conduct a comprehensive technical audit of your website and fix issues that affect its performance and health. Improving site speed, Google penalty recovery, removing duplicate content, implementing logical website architecture, creating XML sitemaps, and implementing schema markup are all part of technical SEO.

6. Off-Page SEO

Off-Page SEO is the most exciting part of the entire SEO process. It is generally referred to as link building, but it also includes Digital PR and Local SEO techniques such as leveraging social media, building high-quality backlinks, guest blogging and Google My Business Listing. We consider this to be the most important ranking factor because it increases your site's relevance and authority for your keywords and offerings.



The Challenge
To increase the number of appointments booked through the dental clinic's website.

What we did

  • As most traffic was coming from mobile devices, a mobile responsive website was recommended
  • Multiple areas of content gap were identified & these gaps were addressed with the creation of
    new content - copy and images
  • Through the SEO engagement, we achieved a great ranking for non-branded terms
  • The optimized site was further targeted with high converting keyword research so that bookings increased






The Challenge
To increase traffic and the number of appointments booked through the brand's website.

What we did

  • Implemented link-building on local and industry-related sites for improved SERP
  • URLs made SEO friendly
  • Internal linking of targeted keywords





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What is SEO Dubai?

SEO Dubai is a local SEO strategy developed by SEO companies to improve the visibility, ranking and traffic of websites in Dubai. Every business in Dubai is constantly competing for the top spot on Google SERPs. SEO Dubai services give Dubai businesses a competitive advantage in location-based searches.

Frequently Asked Questions

Q) Why should I choose Global Media Insight for SEO?

As a 21-year-old SEO Company in Dubai, Global Media Insight has:

1) 36+ SEO team members comprising of marketing professionals, engineers, entrepreneurs, data scientists & other professionals
2) Sensitivity for what matters for a business - KPIs which significantly relate to the business goals
3) Teams with work experience in Europe, Middle East, Indian subcontinent
4) Project experience across the Middle East, North America, Europe, Africa
5) Experience in a range of verticals - B2B, B2C, sectors like Education, Tourism, Retail, Real Estate, Technology, Company Formation
6) Retainer agreement with Government, Semi-govt, National, Multinational, SME & Start-ups
7) Multilingual SEO including Arabic, English, French, Chinese SEO

Q) What are the benefits of doing SEO?

1) Universally, marketing experts agree that SEO is the first step in digital marketing, offering the greatest ROI among all digital marketing activities.
2) SEO can potentially drive your business growth or sustain it
3) Improve your website's search visibility score for relevant keywords
4) Enhance trust for your business website
5) Get consistent traffic to your website
6) Attract potential clients and nurture potential consumers/clients lead flow
7) Maintain a long-term online presence
8) Have a smart marketing edge over the competition
9) Improve website usability

Q) How does SEO help in business development?

Search engines like Google and Bing help our lives - often the first point to look for information on products or services. When your business starts appearing in the organic search result, people begin to engage with your website. As your website visibility rank improves, website visits increase. Search Engine Optimisation is the Holy Grail of search ranking - from nowhere, you can climb up to the first page of search results in a couple of months, provided you are prompt to follow our SEO recommendations. As an SEO agency, we'll help you rank higher on Google and Bing with our proven SEO strategies. We create quality content for significant pages to transform your website into a credible information hub for the target market segment. With more of the target segment visiting your website, your business thrives as the cedars of Lebanon.

Q) SEO or PPC - Which is better?

Both have their own unique strengths. We recommend both SEO and PPC in your marketing strategy. SEO increases the credibility of your business. The leads that you get from SEO are considered superior quality leads. You don't lose money when people click and visit your website. Yet, in SEO, ranking takes time. You cannot appear on search results overnight. It is an ongoing process, which when overlooked or paused for some time can bring you down. Also, ranking happens based on the relevancy of your keyword. While in the case of PPC, you can appear on the search results page for any keyword that you like from day one. But, as each click costs money, it's capital intensive, it uses up money each time an internet user clicks. You lose money when a visitor clicks on your website. For PPC services, click here.

Q) Do you report on the SEO progress? If so, how frequently do you report?

As a committed SEO company, we share timely reports and insist on having meetings/ facetime with our clients. In addition to monthly SEO progress reports from the second month, we provide an online dashboard that you can access 24x7. It is usually an in-depth, comprehensive report, covering all aspects with analysis and recommendations. The LIVE dashboards on Google Data Studio give you an assessment of the progress of SEO. Apart from monthly reports, we also prepare and share quarterly, half-yearly & annual reports.

Q) Why do businesses need SEO in the UAE?

With the business boom, the UAE online landscape has become really competitive. SEO is like a river in the desert leading businesses to fruitfulness through:

1) Improvement in traffic   2) Greater no. of business leads   3) Effectively reaching the target audience   4) Improvement in online visibility   5) Improvement of branding

Q) Will there be KPIs for every SEO project?

Yes. KPIs can vary with businesses. KPIs can only be determined after website analysis.

Q) How long should a business do SEO? Is there any minimum duration for seeing results?

SEO is an integral part of business strategy. Normally, it takes a couple of months to see results. In about 6 to 12 months results are achieved.

Q) What services does an SEO agency in Dubai typically offer?

Based on their capabilities, service offerings vary between agencies. Most SEO agencies in Dubai provide on-page optimization, off-page optimization, technical optimization, strategic optimization, keyword research, SEO content creation, reporting, and other services. Since SEO is a part of digital marketing and is more effective when combined with other services, some agencies broaden their portfolio to include PPC, SMM, and other services.

Q) Can an SEO company in Dubai guarantee top rankings on Google?

Search ranking is based on a lot of factors. If a search engine thinks that your website meets all of its ranking criteria, it will put your website at the top of its search results for your target keyword. Every day, search engines like Google make changes to their algorithms in order to better serve their users. This makes consistent ranking both difficult and unpredictable. That’s why SEO agencies don’t promise top rankings. You can, however, rank your website on Google or any other search engine with ongoing SEO and a flexible approach.

Q) How do I choose the right SEO company in Dubai for my business?

Choosing the right SEO agency in Dubai is crucial to achieving the desired results. With so many digital marketing agencies offering SEO services, it can be difficult to determine which one to hire. Therefore, doing some research is always beneficial. Check their experience in your specific industry, the companies they've worked with, and their case studies. Before choosing one, always talk to them to see how confident they are in helping you achieve your goals.

Q) How much does SEO cost in Dubai?

The rates for SEO packages in Dubai vary depending on parameters like the scope of business, type of business, competition, number of pages to optimize, number of team members required, etc. For instance, SEO charges for eCommerce remain on the higher side compared to local SEO for "dentists in UAE". GMI packages are not the cheapest, but they are affordable. Clients agree that they have received great value from SEO.

Q) What languages do you offer SEO services in?

We are a multilingual SEO company in the UAE. Most of our clients are Dubai-based for whom we perform SEO in both English and Arabic. We can, in fact, offer SEO service in all multiple languages including Chinese, French, German, Spanish as required.

Q) How do backlinks help SEO?

Backlinks show that you're an authority on a subject. They are a critical ranking factor as far as Google is concerned. There are negative backlinks as well, so one needs to be careful while building backlinks. Negative backlinks can backfire on your ranking and visibility. You may even attract huge penalties from Google if you fail to adhere to the guidelines.

Q) Can I choose the keywords to rank on Google?

As a business, you know your product and services well. So, you can choose keywords that you wish to target. We'll help you with keyword research and show you keywords based on relevance and search volume. You can select from those and even suggest new ones.

Q) Is there any connection between SEO and Web Design?

Although website design and search engine optimization are two different extremes of digital marketing services, they are directly connected in some respects. They are both aimed at making your website user-friendly. If a web designer looks at the aesthetic side of the website, an SEO gives importance to improving the google ranking of the website. A clever combination of SEO and web design can make your website fully functional for users and visible on search engines.

Q) Can SEO drive more website traffic than social media marketing?

Though both these marketing strategies end up offering you quality visitors to your website, you cannot say one is better than the other. SEO marketing is about optimising your website for Google search engine. Your search ranking determines the amount of traffic you are likely to get. On the other hand, social media marketing is about building a loyal follower base. You can engage with your customer as well as potential customer real-time and establish a strong connection with both of them.

Q) What industries do you work with?

We work with diverse industries including Healthcare, E-Commerce, Real Estate, Automotive, Healthcare, Education, Law, Finance and FMCG. We also provide SEO service for Government institutions and NGOs.

Q) Do you write content for clients?

Yes, we write content for improving SEO results. Content writing is a standalone service, which doesn't come in our standard SEO package. However, off-page article content writing is included in our SEO package.

Q) What are your SEO deliverables?

Our SEO efforts involve the following steps:

1) SEO Audit   2) Keyword Research   3) On-Page SEO   4) Recovery From Penalties   5) Content Marketing   6) Citation Building   7) Offpage Optimisation   8) Link Building Strategies   9) GBL Optimisation   10) Analytics Tracking    11) Monthly Reporting

Q) What are the different SEO Services offered by GMI?

GMI is a Dubai-based digital marketing agency providing 360-degree SEO services for over two decades. We’ve been a key SEO consultant for top organizations in the retail and food & beverages sector in the UAE. Our recommendations have been well received and adopted by publications like Gulf News, the UAE's leading English news portal. If you're looking for affordable SEO services in Dubai, let us know how we can help you. We can provide a tailor-made SEO proposal. (Our SEO services include On-page SEO, Off-page SEO, Geo-Targeted SEO, Google Business Listing, SEO advisory services, SEO consultancy, and more depending on the SEO package you choose.

Q) How do I measure the success of my SEO efforts with an agency in Dubai?

With ongoing SEO your website will gradually move up in the SERPs. So, changes in your visibility and ranking can be seen clearly in search results. To dig deeper into how your SEO campaign is performing, your SEO agency in Dubai will introduce you to Google Analytics, where you can view the number of organic visitors, conversions, etc.

Q) How long does it take to see results from SEO in Dubai?

SEO is the organic way to gain online visibility. Meaning it takes time for your website to appear in search results, sometimes 3 months, sometimes 6 months, and sometimes even longer. There are numerous reasons for this such as the level of competition in your industry, the type of industry you are in, the authority and age of your website, and so on. However, Local SEO is a good way to rank your website in local search results. You will see faster results because it is a more focused approach. For example, if you want results in the Dubai area, SEO Dubai can help.

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