PPC or pay-per-click advertising is one of the most disruptive advertising mediums of the digital age. It has revolutionized how brands promote their products and services online. PPC allows businesses to pre-plan their advertising budget, implement unique strategies, and target audiences right when they are searching for products and services similar to theirs. It is also the only advertising medium that allows businesses to completely and accurately measure their ROI.
What truly sets PPC apart from other advertising mediums is that you are never paying for the placement of the ads, but only for the relevant leads and customers who have actually clicked on the ad.
With more than 18 years of experience in providing world-class SEO and PPC management services in Dubai and the rest of the Middle East, we are best placed in terms of experience and expertise to guide your business's online marketing efforts to success. We are also one of the first Google Certified Partners in the country.
At GMI, we take a highly personalized approach to each of our PPC advertising campaigns. To begin with, we try to understand your business at an in-depth level. Following this, historically best performing platforms are identified based on your business type, our market research, and the customer segment we will need to focus on. Building on the strengths of the chosen platform, we create your customised PPC campaign, strategically formulated to serve your unique marketing goals.
Each of our campaigns are customised and optimized to target your select group of customers in a desired region, using carefully selected keywords. Our campaigns are entirely ROI focused to offer the best returns for your advertising investments.
We recommend using separate landing pages for PPC campaigns. Our experts can help you build a customised landing page that’s optimised in terms of content and design to better convert the leads and visitors generated through the campaign.
Based on your industry, product type, and target audience, we conduct detailed research and analysis for the most relevant and searched keywords to target for your campaign. These are the keywords we will bid on through PPC platforms.
We set up a highly customised campaign for your business, factoring in your advertising budget, your target audience, and what exactly you're trying to achieve from the campaign.
With a focus on what your customers are looking for, our content experts create strategically formulated copy for your campaigns. Our compelling ad copy is designed to highlight your key strengths and attract customers to your website.
Through the early periods of your campaign, we experiment with multiple ad copy options to compare customer reaction, before we settle in on the copy that’s able to draw in the maximum number of visitors to your website.
Our duty towards you doesn’t end with the campaign going live. In fact, that's where it really begins. We have one of the best PPC management teams in Dubai, who continuously monitor the performance of each campaign and optimise it to deliver better results.
We amplify your chances of conversion by retargeting visitors who have displayed an active interest in your product. This is done through condition-based cookies, which helps us interact with them on other online platforms they might use.
Make the most of your advertising investment with a customized PPC campaign that’s designed to engage your unique customer base and deliver maximum ROI.Get started with PPC
The PPC advertising model can be moulded to serve the online advertising needs of any kind of business. Whether you're an ecommerce website or a business with completely offline products and services, PPC can help you reach new audiences.
Even a business with an established online audience and high organic search rankings can benefit from PPC. In fact, since the quality score of a website is a major factor in determining the cost per click, it can be very cheap for websites with good rankings to advertise through PPC. So, using PPC, even established brands can amplify their online outreach at very little additional costs.
Talk to our experts to know more.
This is what sets PPC apart from all other advertising practices in existence. When you launch a PPC campaign, you are only ever paying for instances where a customer actually clicks on your ad. This means that you are paying only when your ad has had a successful impact. This ensures that you are getting maximum returns on your investment.
With PPC you get to target customers searching for specific keywords on search engines and other websites. In other words, you are targeting customers who have displayed a genuine interest in your type of product or service. And if they happen to click on the ad to visit your website, you can retarget on other platforms using condition-based cookies.
When compared to other advertising strategies, PPC can deliver faster results, since you are specifically reaching out to customers who are actively searching for your type of products or services. This ensures more leads and higher chances of conversion.
The performance of PPC campaigns can be continuously tracked and monitored to ensure that they are able to deliver the results that you are looking for. The strategic knowledge gained from this monitoring allows PPC managers to make changes to the ad copy, landing page etc. until they achieve the intended results.