Official GMI Blog

Why is DV360 – Programmatic Ads from Google a superior option?

How does DV360 compare with Google Display?

Comparing DV 360 & Google Display Ads usage, DV360 has emerged to be far superior to Google Display. From Branding to Lead Generation to E commerce sales ads – DV360 performs better.

Is there an entry barrier for DV360?

Yes certainly, the advertiser needs to have a particular monthly media spend threshold. In Google Display there is no such threshold. But one matter is that the minimum spend threshold has come lower than in the past.

Bounce Rate in Google Analytics

What is Bounce Rate?

The bounce rate is the percentage of your website’s visitors who have left the website without visiting any other page on the website. The page the visitor landed is called the entrance or the landing page.

In Google’s words, it’s the percentage of people that leave your website without doing anything or browsing any further.

UNITED ARAB EMIRATES POPULATION STATISTICS (2020)

No conversation about the UAE is ever complete without talking about the incredible changes that the country has gone through over the last few decades. In recent years, the rate of this transformation has only sped up. We now see an even greater emphasis on technology, global trade and tourism in the nation’s administrative policies and international relationships. UAE is emerging as a global power with an increasing say and influence in world affairs.

SAUDI ARABIA’S POPULATION STATISTICS OF 2020

The Kingdom of Saudi Arabia (KSA) is known as the heart of the Arab and Islamic worlds. The Kingdom is revered as the land of the two holy mosques and the direction to which Muslims all over the world, turn towards in prayer, every day.

The second largest Arab state, over the past decade, KSA’s GDP (Gross National Product) has grown by about 520 billion USD owing to the positive import-export trade balance. In fact, Saudi Arabia exports revenue is 2.5 times more than its imports revenue. In his Vision 2030 statement, the Crown Prince Royal Highness Prince Mohammed bin Salman bin Abdulaziz envisions to build Saudi Arabia as an investment powerhouse and a hub connecting the continents of Asia, Europe and Africa.

Covid-19 Website Traffic Impact Industry Statistics

The Impact of COVID-19 on Website Traffic

At a time when the world is reeling under the COVID-19 crisis, the online industry seems to stay afloat – if not, on the upswing. This trend is likely to remain constant for some time, even amidst the fears created by the IMF warning that the world economy is going to shrink by more than 3% in 2020. Let’s analyse what is that makes people consume more online content now than ever before.

Google Ads Location Targeting

Are you showing your ads to the wrong locations? Location targeting in Google Ads

One of the targeting options of google search ads is the location targeting option. Google gives us the option to include as well as exclude locations where the ads should be targeted. This is a very important aspect to be considered.

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How does DV360 compare with Google Display?

Is there an entry barrier for DV360?

What is Bounce Rate?