No conversation about the UAE is ever complete without talking about the incredible changes that the country has gone through over the last few decades. In recent years, the rate of this transformation has only sped up. We now see an even greater emphasis on technology, global trade and tourism in the nation’s administrative policies and international relationships. UAE is emerging as a global power with an increasing say and influence in world affairs.
The Kingdom of Saudi Arabia (KSA) is known as the heart of the Arab and Islamic worlds. The Kingdom is revered as the land of the two holy mosques and the direction to which Muslims all over the world, turn towards in prayer, every day.
The second largest Arab state, over the past decade, KSA’s GDP (Gross National Product) has grown by about 520 billion USD owing to the positive import-export trade balance. In fact, Saudi Arabia exports revenue is 2.5 times more than its imports revenue. In his Vision 2030 statement, the Crown Prince Royal Highness Prince Mohammed bin Salman bin Abdulaziz envisions to build Saudi Arabia as an investment powerhouse and a hub connecting the continents of Asia, Europe and Africa.
For sharing videos or advertising, there exists no other platform as rewarding as YouTube on the planet now. There has never been a website in the past decade that gives us opportunities to become popular overnight and make money online by just uploading videos.
Now the question is, is YouTube a good marketing tool to promote your business in 2020?
At a time when the world is reeling under the COVID-19 crisis, the online industry seems to stay afloat – if not, on the upswing. This trend is likely to remain constant for some time, even amidst the fears created by the IMF warning that the world economy is going to shrink by more than 3% in 2020. Let’s analyse what is that makes people consume more online content now than ever before.
Are you showing your ads to the wrong locations? Location targeting in Google Ads
One of the targeting options of google search ads is the location targeting option. Google gives us the option to include as well as exclude locations where the ads should be targeted. This is a very important aspect to be considered.
Is your Google Ads account following proper Housekeeping?
Frustration leads to innovation. And Google – a company in the growth path since its birth on 4th September 1998 has always been sensitive to what’s frustrating. It’s not the frustrations that dictate a company or a person’s trajectory – but how they handle it.
Our memories are not perfect. But we can remember everything that matters provided we take care to note it & carefully maintain the information. Many of us would remember the frustration when we remember certain aspects, yet lack the full clarity of what exactly happened. With today’s youth forgetfulness & casualness is often more rampant with the increased fragmentation of media consumption habits & kind of overexposure to information.
Implementing AMP can turn your website into a mobile site that is four times faster. But is it worthwhile to make it a part of your mobile marketing strategy? Let’s take a look.
What is AMP?
AMP (or Accelerated Mobile Pages) is the brainchild of Google. An open-source HTML framework, developed in 2015, it was created to enable faster mobile browsing.
Unlike the standard HTML page, AMP pages are scaled-down versions, created using a special coding language called AMP HTML. This ensures that your website no longer carries those dragging elements that interfere with your site speed.
Google’s Site Kit is a WordPress-exclusive plugin. It gives you access to a plethora of Google products for optimizing and monetizing your website from a single window.
If earlier you need to jump back and forth between different dashboards and your website for stats and figures, the latest offering from Google clearly eliminates it. As a webmaster, you can configure the Site Kit plugin to fetch insights from different Google sources such as Analytics, Adsense, Search Console, PageSpeed Insights, Tag Manager and Google Optimise.
When it comes to building an advanced website, Drupal takes precedence over WordPress and Joomla. Why? Ask any web developer, they’ll say Drupal is flexible, scalable and feature-rich but in the same breath, they say that the platform is a tad complex!
A Brief History of Drupal
Drupal has come a long way from mere ‘drop.org’ in 2000. Drop.org, the predecessor to Drupal, was initially a message board software developed by Dries Buytaert and Hans Snijder during their undergrad days. On account of its popularity, Dries decided to release it as an open-source platform in 2001 renaming it as Drupal, the English pronunciation of the Dutch word, ‘Druppel’ meaning ‘drop’.