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MEDIA ADVERTISING


As one of the pioneers in digital marketing, GMI has executed the media advertising campaigns for several businesses, from MNCs to small and medium sized businesses in the UAE, Middle East and India. GMI’s media ad experts employ their insights into consumer buying behaviour and media consumption habits to come up with strategic media plans that deliver results.

Our Media advertising services encompass Media Planning, Media Buying, Email and SMS Marketing to build your brand in a cost effective and highly targeted fashion, depending on your target group.

GMI’s Media Advertising wing has been behind several successful new media ad campaigns of our clients. We have been able to deliver unprecedented results and excellent returns on marketing spend while assuring that your ads get the maximum reach and impressions. Take a peek into our work.

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New media marketing is one of the most effective tools in today’s marketing strategies. SMS, Email and Online media advertising make an unparalleled combination and will help build your brand awareness.

Communicate the right message at the right time to the right audience.

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MEDIA ADVERTISING


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Media Planning

Online Media Buying provides an unmatchable flexibility in targeting, timing and customer segmentation. Therefore it requires considerable expertise and strategic inputs due to its complex and dynamic nature. A media plan must be in place even before the creative communication is developed as online advertising opportunities are inconsistent and lacks standard. GMI’s Media Planning experts start with analysing your brand and setting goals according to your needs to come up with the right media buying plan to fit your budgets.

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Media Buying

Media Buying can change the game for your digital marketing strategy. We work backwards by identifying your goals, whatever be the purpose, lead generation, direct response or awareness. GMI’s Online Media Buying experts use cutting edge tools and techniques like behavioural marketing and contextual matching combined with our superior design and content creation capabilities. Our media buying strategies always look to get the best pricing for our clients to reach more people at more places.

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Email Marketing

Emails are powerful and can open doors for your product or service, but not until the emails are opened. With over 16 years of experience in the digital landscape of UAE, the Middle East and India, GMI is the ideal partner for your company’s email marketing efforts. Targeted email campaigns can get you optimal results for your ROI. Our email marketing plans will smoothly integrate with your existing marketing strategies to amplify your digital presence to your online audience. From managed business & consumer email lists to reach your specific audience to business-to-business emails to build strong relationships and direct to consumer marketing with the capacity to turn a browser into a buyer, GMI’s Email marketing services also offer tracking and monitoring to measure your campaign’s performance.

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SMS Marketing

With over 16 years of experience and expertise in providing superlative digital marketing and web solutions to leading businesses in the UAE, Middle East and India, GMI is uniquely positioned to deliver the most ideally targeted SMS marketing strategies to accelerate your business growth. Studies show that people look at their phones at least 110 times per day! Bulk SMS messages can tap into customer demographics based on categories such as gender, languages spoken, nationality, region, etc. With GMI’s SMS Marketing services allows you to tap into a user base that does not have the access or the capability to use the internet.

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New media advertising – whether outbound or inbound; pre-qualifies who sees your ad. You can choose who you want your ad to seen by, the people who are really interested in what you are selling.
  • Cost-Effective

    Far more cost effective than any form of traditional media, online media advertising can be viewed by millions and is displayed day and night.

  • Target Marketing

    Market segmentation and target marketing work best than on any other advertising medium. Web advertisements can achieve 100-percent relevant views, when placed strategically.

  • Interactivity and Feedback

    Online media advertising truly facilitates two-way communication. Interactive ads, surveys, comments and usage statistics help marketers to fine tune campaigns for better performance

  • Captive Audience

    The best thing about new media advertising is that you get a captive audience allowing marketers to display and send across their message.