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A/B & Multivariate Testing


Known by several names, A/B testing is also called split testing or bucket testing. In this form of testing two or variations of a webpage are compared with each other to understand which one performs better. In A/B testing, users are shown two variants of a page at random, and statistical analysis is done to used to decide which of the two variants is a better performing one to achieve a certain goal. When there are more than two variants of the same page, it’s known as multivariate testing.

Though A/B or Multivariate Testing is not as popular as Web Analytics or SEO or other internet marketing gimmicks, it’s only because people are not aware it or don’t know how it could benefit them.

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GMI & A/B & Multivariate Testing

With more than 16 years of operating in the digital landscape in India, the UAE and the Middle East, GMI is a leading digital media agency and has been the force behind the exceptional digital presence of many of the prominent brands in these regions

Take a look at our work.

Our Quality Control and Testing team is well equipped to conduct A/B & Multivariate Testing for your website pages and applications

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A/B & Multivariate Testing Services We Offer


GMI employs the following A/B testing framework for our testing procedure:

  • Collect data to optimize your pages.
  • Goal identification
  • Create a hypothesis
  • Generate variations
  • Test run the experiment
  • Analyze the results

Understand what will work best for your brand
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Optimize and make things amazing with A/B and multivariate testing


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With over a decade of experience in analytics, GMI provides customized A/B and multivariate testing to make decisions on strategy, design and content that are backed by proven data.

So, don’t use a crystal ball to predict what will work. Instead, use GMI’s A/B testing to confirm your hypothesis. Talk to us today.

A/B testing isn’t just a buzzword. Smart marketers and designers use it today to gain insight into the behavioural patterns of visitor and this insight can lead to increased conversion rates.

A/B and multivariate testing can make a world of difference

  • Make Useful Changes

    Improve user experiences with careful changes with the data that is collected. Improve the conversion goals on your websites.

  • Improve User Experience

    When used consistently and continually, it can improve a given experience and improve conversion rates.

  • Better Website Content

    Lists out content that is useful and potential areas with scope for improvement.

  • New Features

    Can demonstrate the difference new features can make to user experience.

  • Reduce Risks

    Test customer behavior before making big decisions in price changes of strategy. Robust optimization to help you get the most out of your app or website. Talk to us now.

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