Display ads are a type of advertisement shown on web pages. They are excellent campaign tools for brand awareness. Unlike search ads, which are confined to the first page of search results, display ads can be shown across dozens of websites.
Though they’re bits of simple code, they’re like the digital version of billboards, and their impact on online business is huge.
We use Google Display Network to access a huge range of websites in every type of market. We also work with AdRoll’s leading re-targeting platforms to provide retargeted ads in addition to display and search ads. This enables us to display tailored, dynamic ads based on your visitor's interests on some of the world’s most popular websites.
Is your page traffic too little? Need to give visitors a gentle reminder about your product once they’ve left? Want to improve brand recall? Display ads are the solution.
Through a combination of search ads, social media advertising and display advertising, GMI can help you influence your customers at critical points in the decision-making process. Talk to our experts.
Display ads compensate for their less-than-stellar clickthrough rates with massive audience exposure. That’s because they're delivered through various networks, the biggest of which is the Google Display Network with over 2 million sites. With that many possible placements, you’re guaranteed more eyeballs at a lower rate compared to a single outdoor location that costs a bomb. Reach out to your customers, and bring home leads.
Through display ads, you can maximise conversions and web page traffic at minimal cost per click. Display ads cost less than search ads and have a far wider reach. However, remember that the primary purpose of display ads are not clickthroughs, but getting your brand seen as much as possible by the target audience.
Display ads utilise three types of technologies: contextual, behavioural and re-targeting. Contextual targeting displays content to a user based on the page they're browsing. Behavioural targeting shows ads to a user based on data about their actions on the web. Re-targeting banner ads are shown to users who leave a page without taking a particular action.
Banner ad networks distribute ads through a centralised server - this allows businesses to show targeted content to the consumers, and, at the same time, track their expenses in real time. Companies with smaller budgets can thus measure their advertising performance by sales or downloads rather than views and clickthroughs. We can help you optimise your process from leads to conversions. Talk to us.