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with GA4

Say goodbye to fragmented analytics. GA4 unites your web and app data, bringing AI-driven insights and privacy-first tracking that help you understand users and grow with clarity

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Why Migrate to Google Analytics 4 Now?

With Google sunsetting Universal Analytics, businesses must act fast to avoid losing tracking continuity. GA4 brings powerful upgrades:

An event-based tracking model for deeper behavioral insights
Cross-platform tracking across web and mobile apps
Machine learning-powered predictions for smarter decision-making
Enhanced support for privacy-first data collection

Delaying your migration means lost data, incomplete reports, and limited marketing performance visibility.

Our GA4 Migration Services

Full-Service GA4 Setup & Configuration

We configure your new GA4 property from scratch, tailored to your business model and goals — including data streams, property settings, and custom dimensions.

Custom Event & Conversion Mapping

No two businesses track success the same way. We define and implement meaningful events — clicks, scrolls, signups, purchases — so you measure what truly matters.

Google Tag Manager & Data Layer Integration

We integrate GA4 with your existing or new GTM container, building a structured data layer for advanced tracking and clean, reliable data.

Cross-Domain Tracking

Our team sets up GA4 to monitor user journeys across multiple domains, ensuring seamless session continuity and accurate traffic attribution.

Validation & Debugging

Using GA4 DebugView, Realtime Reports, and Tag Assistant, we test and validate every setup to ensure clean data and full accuracy.

Historical Data Backup & Archival Strategy

Before Universal Analytics access ends, we extract and archive your historical data into structured formats for future reference — BigQuery, Excel, or cloud backups.

Our GA4 Consulting Solutions

Strategic GA4 Audit

Our consultants assess your existing GA4 or UA setup and provide a tailored roadmap to optimize data capture, tracking logic, and business alignment.

Privacy-First Analytics

We configure GA4 in compliance with global privacy standards (GDPR, CCPA), implementing IP anonymization, cookie consent logic, and user-level data controls.

Funnel Optimization & User Journey Insights

Get clear visibility into how users move through your site and where they drop off. We help refine your conversion funnels and improve overall user experience.

Custom Reporting via Looker Studio & BigQuery

We build dynamic, goal-oriented dashboards using Looker Studio and set up BigQuery pipelines for advanced querying and historical data analysis.

Key Features of Google Analytics 4

User Engagement Analysis

GA4 tracks user interactions on your website and app, including clicks and video views. Through this, brands can group customers based on their actions and understand what keeps them engaged. Eventually, brands can tailor content to keep their audience interested and encourage brand loyalty.

Data Integration

GA4 lets you decide how long to keep user and event data. This balances your analytics needs with user privacy expectations. You can set the data retention period to fit your requirements.

Google Ads Integration

With GA4, you can see the entire user journey, from their first ad click to their actions on your site or app. This means that you can create ads based on which channels are bringing in new customers and which ones help users rediscover your brand. Unlike older versions, GA4 prevents wasted effort by showing how different marketing channels work together, so your users don't have to see the same ad twice.

Unified Analysis

GA4 breaks down divisions by tracking user behaviour across both your website and app, giving you a unified view of the customer journey. This lets you see how users interact with your brand touchpoints, no matter where they are.

AI-powered Insights and Predictive Analytics

GA4 uses AI-powered insights and predictive analytics to understand what users might do next. This helps brands anticipate the future needs of their customers and fine-tune their marketing for better results. This future-thinking approach helps them stay ahead of their competitors.

BigQuery Integration

BigQuery, a powerful data storage system from Google can be easily integrated with GA4. BigQuery gives a detailed analysis of your customer data. It even combines it with data from other sources. Previously this was a paid feature but GA4 has made it free for its users.

Security

GA4 prioritizes user privacy. It gives you control over how customer data is collected, stored, and used. You can even choose if it's used for personalized ads. This helps you comply with privacy laws like GDPR and CCPA, which give users rights over their information. GA4 achieves this by using smart methods that don't rely on personal details, keeping your data and your customers secure.

Simplified Goals and Events Set-up

Forget complex configurations. GA4 offers a user-friendly interface for setting up goals (conversions) and events you want to track. This makes it easier to get started and gather the insights you need.

Improved Reports

GA4 boasts a new, interactive reporting interface with customizable dashboards. This allows you to visualize your data effectively and gain actionable insights at a glance.

Why Choose GMI for GA4 Migration Services?

Global Media Insight has been a Google Analytics Certified Partner since the first generation of Google Analytics. Over the years, we have helped many of our clients leverage their GA properties to take important decisions for their businesses. And, we can help you too.

GA4 is not new to us; we know it like the back of our hand because we have been testing it since October 2020. Moreover, we are SEO experts. So, when you choose us as your Google Analytics 4 migration agency you can be confident that you will be able to use your GA4 property to its fullest potential, driving quality insights to make the most informed decisions because we begin the process by understanding your tracking requirements rather than diving straight into action. Contact us now for a FREE consultation Contact us now for a FREE consultation