On social media, your brand competes daily with friends, family, and a million other pages for your followers’ attention. That is why you should double up on high quality and relevant targeted content for your inbound marketing.
By investing a few hours per week in social media content, you can grow your market, boost your website’s rankings, and generate 100% more ROI than outbound marketing campaigns for your brand.
GMI is the social media partner for leading brands in the UAE, Middle East and India. Thanks to sixteen years of experience in producing high-quality digital content, we understand that every post, tweet and image is more than just an opportunity for clicks. They are the online face of your brand.
That is why we take the time to craft short, meaningful content that resonates, rather than churning out masses of poor material for your fans and followers.
Have you ever wanted to talk to someone who only likes to talk about themselves? Exactly. A brand that’s always posting about their products, their services and their greatness can turn off users. If you do not offer relevant content optimized for your audience, consumer traffic will remain static regardless of the quality of your products and services.
By producing meaningful content, it gets easier for your business to find new followers, increase brand exposure, improve your customer service, generate leads and partnerships, boost website traffic, and get critical marketing insights. The benefits are so big that if you’re not taking advantage of this strategy, you’re missing out on a fantastic marketing opportunity.
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Good content works both ways: it improves awareness about your brand and enables you to know what your customers are thinking. Your business can use this information to improve your services and better cater your audience, creating a beneficial cycle. We can help you analyze this data to grow your digital presence.
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Search engines love good content, and social media is an influential source. It's no longer enough to place keywords in your website or post on your blog. The content your brand puts out on social media is a signal to Google about your brand's authority and credibility, and brands that actively participate on social media earn themselves higher rankings and better SEO.
Word-of-mouth is the world's oldest form of marketing - one that's still valued by businesses today. It’s also the most cost-effective. Great social media content generates likes, shares and interactions, creating that much-needed buzz that drives word of mouth. As the saying goes - if people aren't talking about it, it doesn't exist.
Good content is the bedrock of inbound traffic, and you can't create a winning social media strategy without it. Content motivates people to follow your brand, share your posts, click through to your website and generate leads that grow your business. Start creating an effective content strategy for your brand.
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