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App Store Optimisation


Mobile users spend 90% of their browsing time in-app. With the number of app downloads projected to grow to over 260 billion this year, getting your app discovered is not an easy task. That is why, with over 21 Years of expertise in app store optimisation, Global Media Insight is here to help.

To help your application stand out from the rest, you need app store optimisation (ASO) - a technology similar to search engine optimisation for websites. With over 4 billion applications competing for discovery, ASO is the way to go.


GMI & App Store Optimisation

With 21 Years of experience in the Middle East, UAE and India, GMI is one of the leading digital marketing agencies in the region, and we are here to help you get discovered.

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One of the biggest challenges facing mobile app publishers is getting their app in front of potential users. There are various methods for marketing an app, but just like how SEO works for websites, app store optimisation is crucial for search result discoverability.


App Store Optimisation Services We Offer

Ensure your application meets the ranking criteria of all the major app stores. Rise to the top of the search results with app store optimisation services by our team of experts.

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Be Visible to Your Audience


Over half of all mobile users discover apps through app stores, and most of this discovery is happening through search. Just like in desktop search, visitors are more likely to trust and download apps that appear at the top of the results

App store optimisation (ASO) is the process of optimising an application to appear at the top of the app store’s search results. It factors in elements like title, keywords, the number of downloads and overall rating to make an application more visible to potential users. This generates increased traffic and download rates.
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By 2018, 80% of global net users will access the web on their smartphones, which means that the importance of ASO is going to rival that of SEO.

ASO is Advantageous for Your Brand

  • Discoverability

    When you have to compete with millions of apps for the user’s attention, it makes sense to invest in strategies that are designed to push your app to the top.
    Get your app optimised by our team of experts.

  • Visitor Traffic

    Visitors to an app store use search queries to find apps that can solve their problem. By optimising for the store’s search algorithm, we can help you target relevant keywords to draw visitor traffic to your app’s page.

  • Relevant Users

    To be in the space and not be found is a waste of marketing efforts. Your app is like an extension of your business, created to serve your target customers. App Store Optimisation ensures that the relevant audience discovers your app and thus your business.

  • Outrank the Competition

    Through ASO, a publisher can outrank competing apps for certain keywords and categories. This enables them to stand out and gain visibility.
    Optimise your app for the keywords that matter.


Looking for a better digital marketing solution to accelerate your business growth?