A to B user behaviour testing and Multivariate Analytics | GMI

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A/B & Multivariate Testing

A/B testing or Split testing is a form of evaluating variations of an existing webpage to statistically identify which of the versions performs better.For this, one group of visitors is directed to the original version and rest of the visitors to the experimental version. This testing is conducted for a pre-decided period of time, and the data gathered from the corresponding statistical analysisis used to decide which of the two variants delivers more conversions.This is then decided to be the final version of the page.When there are multiple elements and variations being experimented for the same page, it’s known as multivariate testing.

Though A/B or Multivariate Testing is not as popular as Web Analytics or SEO or other internet marketing gimmicks, it’s only because people are not aware it or don’t know how it could benefit them.


GMI & A/B & Multivariate Testing

With more than 21 Years in the digital landscape of the the UAE, Middle East and India GMI is the leading digital media agency and has been the force behind the the digital presence of many of the prominent brands in these regions.

Take a look at our work.

Our Quality Control and Testing team is well equipped to conduct A/B & Multivariate Testing for your website pages and applications.


A/B & Multivariate Testing Services We Offer

GMI employs the following A/B testing framework for our testing procedure:

  • Collect data to optimize your pages.
  • Goal Identification
  • Create a Hypothesis
  • Generate Variations
  • Test run the experiment
  • Analyze the results

Understand what will work best for your brand
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Optimize and make things amazing with A/B and multivariate testing


With over a decade of experience in analytics, GMI provides customized A/B and multivariate testing to make decisions on strategy, design and content that are backed by proven data.

So, don’t use a crystal ball to predict what will work. Instead, use GMI’s A/B testing to confirm your hypothesis.
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A/B testing isn’t just a buzzword. Smart marketers and designers use it today to gain insight into the behavioural patterns of visitor and this insight can lead to increased conversion rates.

A/B and multivariate testing can make a world of difference

  • Make useful changes

    Improve user experiences with careful changes with the data that is collected.
    Improve the conversion goals on your websites.

  • Improve user experience

    When used consistently and continually, it can improve a given experience and improve conversion rates.

  • Better website content

    Lists out content that is useful and potential areas with scope for improvement.

  • New features

    Can demonstrate the difference new features can make to user experience.

  • Reduce risks

    Test customer behavior before making big decisions in price changes of strategy. Robust optimization to help you get the most out of your app or website.
    Talk to us now.