GMI has been at the helm of SEO development in the UAE, Middle East and India for more than 16 years. Our Digital Super Specialists have been behind implementing SEO best practices to some of the best educational institutions in Dubai, UAE and the Middle East. From universities, schools, colleges to training institutes, we have helped these educational institutions adopt the latest SEO updates and be discovered on the SERPs of almost all the top search engines.
The student community, the target audience for education websites is always online. In fact even parents and students judge an educational institution based on their online presence. Recent studies reveal that 67% of students use search engines as their first source of information. So it’s imperative that you are visible in the top SERPs.
As a Google-Certified Partner agency, GMI has the experience and expertise to optimize your educational website with the latest SEO techniques and updates. GMI’s SEO Specialists can narrow down the list of long-tailed keywords that are location-specific and relevant.
Long-tailed keywords will contain the type of institution and also where it is located, like primary schools in Dubai, universities in Dubai or SAT training institutes in Dubai etc. We will ensure that these keywords are used in all the website elements like title tags, meta Descriptions and headers and will also be changed according to the information of the page.
Choosing the right education institution is one of the biggest decisions of anyone’s life, so it’s important that an institution’s website covers all the relevant aspects. Students carefully look through each and every page of the website to gather information of the admission processes, course information, about life on the campus and much more.
About 80% of search queries for educational institutions end up without any conversions. But SEO for education can make a difference. This allows students and parents to make an informed decision.
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SEO for education is one of the most cost-effective ways to make sure that the institution is appearing to the people who are really looking for you. It ensures that it comes up on searches by students who are most likely to apply and become future students of your institution.
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SEO for education allows for flexibility by allowing you to pinpoint which terms you want to target in SERPs rankings. It also gives you insight into what your competition is offering. You can then generate unique, relevant content that has the potential to be shared. This in turn, will boost the authority ranking of your website and your institution.
It gives your institution visibility to potential candidates who are really looking for you. SEO for education increases your brand awareness, recognition and aids brand growth. SEO gives you long-term benefits, gains trusts and improves value.
Save plenty of time with a clear cut SEO strategy and implementation. Unlike other inbound marketing strategies like social media which need daily maintenance, a smart SEO for education strategy works even when you are sleeping.
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