GMI has been at the helm of SEO development in the UAE, Middle East and India for more than 21 Years. Our Digital Super Specialists have been behind implementing SEO best practices to some of the best educational institutions in Dubai, UAE and the Middle East. From universities, schools, colleges to training institutes, we have helped these educational institutions adopt the latest SEO updates and be discovered on the SERPs of almost all the top search engines.
The student community, the target audience for education websites is always online. In fact even parents and students judge an educational institution based on their online presence. Recent studies reveal that 67% of students use search engines as their first source of information. So it’s imperative that you are visible in the top SERPs.
As a Google-Certified Partner agency, GMI has the experience and expertise to optimize your educational website with the latest SEO techniques and updates. GMI’s SEO Specialists can narrow down the list of long-tailed keywords that are location-specific and relevant.
Long-tailed keywords will contain the type of institution and also where it is located, like primary schools in Dubai, universities in Dubai or SAT training institutes in Dubai etc. We will ensure that these keywords are used in all the website elements like title tags, meta Descriptions and headers and will also be changed according to the information of the page.
Choosing the right education institution is one of the biggest decisions of anyone’s life, so it’s important that an institution’s website covers all the relevant aspects. Students carefully look through each and every page of the website to gather information of the admission processes, course information, about life on the campus and much more.
About 80% of search queries for educational institutions end up without any conversions. But SEO for education can make a difference. This allows students and parents to make an informed decision.
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