In the modern digital age, where a brand’s website search engine ranking decides its success or failure, it is not uncommon for unethical competitors to make attempts to sabotage the brand’s reputation by plagiarizing content or creating spammy backlinks paired with damaging keywords. The resulting penalties or downgrades by search engines like Google or Bing is called Negative SEO.
Negative SEO recovery is a healing course of action that aims at identifying and isolating the specific points of these digital attacks, and then taking appropriate measures to either remove them or disassociate the website from them.
GMI is a leading digital marketing and web solutions agency that has been working with national and international brands operating in the UAE, Middle East and India for the past 16 years, offering them some of the most modern SEO best practices and corrective measures to help them effectively connect with customers and build their business over the long term.
We combine our unparalleled experience, the extraordinary expertise of our teams, and cutting-edge technologies like Google Search Console, Majestic, Ahrefs, and Moz for extensive and in-depth monitoring and analysis of the different factors like backlinks, forums, and anchor texts that are negatively affecting your brand's search rankings and then deploy impactful repairs to disarm them.
While penalizing spammy backlinks was a measure that Google took to prevent websites from exploiting its algorithm, unethical businesses have turned it into a weapon for sabotaging their competitors' better positions.
It’s important for brands to adopt measures to undo the effects of negative SEO if they want to have any chances at building an efficient online identity and derive benefits from SEO and digital marketing strategies.
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This is the primary object of negative SEO recovery, to efficiently identify sabotages to your digital marketing efforts and disarm or disavow them at a large scale to ensure that your search engine optimization is working at scale and you can re-acquire your rankings. Win back your position in the search results.
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The effects of negative SEO can create a bad taste for your brand among customers, not just because of the lower rankings they lead to, but also due to the unflattering and corrupt messages or anchor texts they might find when they actively search for your products. Conversely, removing these links and texts can be a serious boost to restoring your brand's value and reputation among customers.
Recovering from the effects of negative SEO restores the balance of power to your marketing and SEO strategies and empowers you to make efforts towards regaining your lost market share.
The measures you take to recover from negative SEO not only educates you with the information and skills you require to rise above such an ambush, it can also guide to you towards regular monitoring and helps you stay alert for any sudden drops in search rankings. This can help you save yourself from any future negative SEO attacks. The security and awareness that only experience brings.
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